Social media marketing is one of the most efficient and least expensive marketing tools out there. Not to mention, there are nearly 2.5 billion social media users across the globe. Because of its effectiveness for finding and connecting with new customers, many small business owners in the U.S. rely on social media as their primary digital marketing technique. If you’re new to social media marketing or just haven’t had that much success, our Jacksonville social media marketing company can drive you to the next level.
Outsource Your Social Media Marketing
When it comes to startups and small businesses, you’ve got so much going on already. The last thing you should need to worry about it maintaining and managing your social media platforms. It’s very difficult to find time for marketing on social media. That is why there are so many ineffective social media accounts. You should give yourself the freedom to focus on your business and outsource your social media marketing. This can be done at many levels that range from hiring a Jacksonville social media marketing company to delegating the work to an internal employee.
Create A Consistent Schedule
Posting at the exact same time every day isn’t as effective as you might think. To make sure that you are consistently delivering new content, and easy solution is to create a schedule. While creating a content calendar isn’t the most exciting task (or maybe it is), it can make your life a lot easier. It doesn’t take much time to engage fans and create a couple posts so it’s crucial that you block out some time for it every day. Platforms like Facebook and Twitter have built-in functions that make scheduling a breeze. There are also other tools available like Sprout Social and Hootsuite that make it even easier to preload content for distribution.
Curate and Share Content with Our Jacksonville Social Media Marketing Company
People follow you because they enjoy your brand and what you have to offer. That does not mean that they want to constantly hear about promotions and special offers. Eventually, they’ll unfollow, and your engagement will decline. A good way to keep engagement high is to pull a variety of content from other sources that cater to your fans interests. This lets your customer know that you value them enough to take the time to find quality content for them to view.
Engage Your Audience
Part of managing your social marketing and growing a business is customer engagement. It’s important to keep in mind that you can’t blindly post content and expect people have an interest. Responding to direct messages and replying to comments will let your followers know you care. By acknowledging them, you are building trust and a relationship with your potential customers. It will also improve your odds of being seen in your follower’s newsfeed.
Keep your focus on driving engagement to maximize the impact on your business. All it takes is a little bit of planning, consistent posting and a variety of quality content to keep your followers engaged and hopefully sharing your content with friends and family. If you need more assistance boosting your business, our Jacksonville social media marketing company would be happy to maintain and manage your campaign. Contact us today to get started!