Jacksonville Web Design Company | Should You Redesign Your Website?

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Many people often forget about their websites as far as maintenance and updates go. Redesigning a website is not a simple undertaking. However, if you don’t do it, your business can easily appear outdated and boring. Since your website is a direct representation of your brand, you don’t to look fresh and modern. The decision to give your site a redesign should depend on your audience and whether or not they’re engaging effectively with the site. By the same token, our Jacksonville web design company is equipped to determine the engagement of your site. Beyond that, here are some good reasons to consider when thinking about a redesign of your website.

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Is Your Website Mobile Friendly?

If your website isn’t mobile-friendly, you need to call our Jacksonville web design company immediately. As a matter of fact, more and more of your visitors are coming from mobile. Furthermore, websites that are optimized for mobile devices tend to convert better and increase consumer loyalty. For most websites, the best solution seems to be the responsive design.

How Does Your Website Compare to Your Competitors?

It’s important to take the time to check out the websites of your competitors and compare them to your own. If you are considered a leader in your industry yet your site is the last to upgrade, it’s probably time to redesign. Different industries support different website lifecycles. A consumer site should incorporate the latest design trends in order to keep its brand fresh. A more technical, manufacturing, or information-sharing site can take a more “wait and see” approach to new trends and focus on other redesign factors.

Is It Easy to Navigate Your Website?

Look at your website through a user’s lens: A website has about four seconds to make an impression before users hit the back button. In addition, your navigation must be well-organized and your content must be easy to understand with clear calls to action. As you scan your site, ask yourself these questions:

  • Can you find the information you’re looking for?
  • Is there a clear call to action to take you to the next step?
  • Can you easily use your site on a smartphone or tablet?
  • Can you find the information you’re looking for?

If you find yourself getting lost on your site and it takes you more than a few seconds to find the information, a redesign might be in order.

Do You Need to Add New Technology?

Ten years ago, almost no one was visiting your website on a mobile device. Now, over half of your traffic is from a smartphone. Trends are ever-changing and they’re making an impact on the web. Things have gotten more clear and more complex. Now we have responsive, parallax, lock screen, giant navigation, and dozens of other technologies and trend that you might want to put into effect.

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Using a Jacksonville Web Design Company for Your Website Redesign

If you’re asking if your website needs to be redesigned, it is probably time to redesign your website. However, every company is unique and there might be other factors that influence your design. Digital Resource is happy to work with you to review your current site. Let us allow you to achieve your business goals. Contact us today!

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