The internet is a competitive place, which is why your website is everything. Optimizing your search engine optimization can help direct people to your website, but keeping them there is a whole other task. If you’re in need of some Jacksonville web design tips to increase conversions, you’ve come to the right place.
Top Ten Tips for Your Jacksonville Web Design
Simplify, simplify, simplify. A website with too much information or too many images will send users running in confusion. Avoid flashy pop-ups and excessive design aspects. Keep your website simple and only include what is absolutely necessary.
Make a good impression. Your homepage is the most important part of your website because it’s the page people arrive at first. As a result, you have a small amount of time and space to convince users to stay. Make your homepage count.
Have a strong brand message. When people are on your website, they shouldn’t have to wonder what kind of business you run. Your brand should be clear to users from the moment they arrive to the moment they leave.
Make your navigation easy. If users have trouble navigating your website, they won’t stick around for long. It shouldn’t be hard for them to move from page to page and find what they are looking for. Use a navigation that is direct and easy to use.
Include a call-to-action. In order for users to take action, they need to know how to take action. Be sure to include a call-to-action on your homepage and your additional pages to point people in the right direction.
Keep a professional color palette. Think about your brand and the colors that fit it. In addition, think about who your target audience is and what colors would appeal to them. And once you pick a color scheme, stick to it across your entire site. You want your site to look professional and consistent.
Be personal. If you want conversions from your website, you need to give users a way to connect with your business. You can do this by including quotes, photos and/or testimonials of happy customers on your site. Doing this will build trust with your audience.
Make sure your website loads fast. When it comes to browsing the web, there’s nothing worse than a slow site. In fact, 47% of people expect a website to load in two seconds or less, so be sure that each page on your site loads quickly.
Provide contact information. You needcontact information on your website, otherwise, people won’t know how to reach you. In fact, 54% of people leave websites without thorough contact information. Include the name of your business, your address and your phone number on each page of your site in the same spot.
Double check everything. Very few people are tolerant of sites with errors. Double check everything on your site. Make sure your text has no spelling or grammatical errors, make sure all images load fully and make sure all links are updated and valid.
If you’d like to see how your Jacksonville web design is doing, along with your search rankings and social media pages, Digital Resource can assist you. Our team will review your digital presence and provide you with tips to drive leads and increase revenues. All you need to do is fill out a free internet marketing analysis!
Susan is a graduate of Florida State University where she studied Editing, Writing & Media and Business. Her studies, along with a wide range of internships, have given her valuable knowledge and experience in the field of marketing. She is a creative thinker, very team oriented and has a passion for unique storytelling. Susan is eager to help companies grow their markets digitally and thrilled to be a member of the Digital Resource Team.