Keyword Research | 15 Fast Facts to Help You Pick the Best Ones

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Keywords can be tricky to understand but know that they are imperative to the success of your business. If you do your keyword research, you will learn how helpful keywords can be when you are trying to reach a larger audience to get your company’s name out. Help your business stand out from the competition by reading a few helpful facts!

How keyword research will help me choose the best keywords for my business

15 Fast Facts to Help You Choose Which Keyword(s) to Use for Your Business

Long-tail/Short-tail Keywords

Long-tail keywords are great to use to target a specific audience so they know what product or service is being advertised. Make sure your keyword(s) make sense. Search engines will be using your keywords to drive traffic to your website, and you want to make sure you’re making the most out of that engagement.

  1. Searches of five or more words account for about 70% of all impressions. (long-tail)
  2. Short-tail keywords drive a lot of traffic to your website.
  3. Long-tail keywords have less competition, but fewer people bidding on them.
  4. There are a lot of short-tail keyword options, but your budget will determine which ones will be for you.
  5. Long-tail keywords can help you reach a higher search engine ranking.

Keyword Research for Blogging

Blogging provides readers with more insight on topics directly related to your business. Also, it helps drive more traffic to your website. Make sure to use the keywords you are wanting to rank for in your blogs to better your SEO!

  1. Target trending topics by using a keyword in your blog post.
  2. Use a site like SpyFu to make sure your keyword is best for you.
  3. Incorporate your keyword into the secret places most people don’t think of, like picture titles.
  4. Websites with a blog tend to have 434% more indexed pages.
  5. Companies who blog receive 97% more links to their website.

Website Content with Keywords

Having a website that is easy to navigate and that is visually appealing will help to keep viewers on your site, which can then lead to a purchase! Keyword research will improve your SEO, allowing you to rank higher on search engines!

  1. If your site is fairly new, start with the less competitive terms and build out using longer phrases to get some traffic and conversions.
  2. Having a long keyword list, requiring many keywords in your text, will cause most search engines to rank the web page low and you may be unable to achieve the results you want.
  3. Know what keywords your competitors are ranking for and know how to outrank them through SEO.
  4. Keyword referrals from Google Analytics is a great source of keyword data.
  5. Make sure your content adds actual value to your website and your keyword makes sense.

How keyword research will help me choose the best keywords for my company

Reach Out to Your Local SEO Company

There are so many small details to worry about when trying to build a well-known, strong company. Don’t let the stress of your online presence get you down! At Digital Resource, we are an SEO company who specializes in SEO, social media marketing, web design, blogging, and mobile optimization. Allow us to help you grow your business and contact us today!

Jackie attended Florida Atlantic University where she received a degree in graphic design. It was there that she discovered her passion for creating. While working towards her BFA in Graphic Design, she was also a baton twirler for FAU's Marching Owls. In her spare time she enjoys doing makeup for clients, which allows her to utilize her creative talents off-screen. She is very team-oriented and is excited to be a part of the Digital Resource team!

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