Knowing and following the latest social media trends is crucial for any business. Over 2 billion people from around the world posting and using social media platforms. At times, standing out and getting followers seems impossible.
How do you solve this problem? You start trendspotting! If you spot new trends and quickly adopt them, your chances of building reach and influence go through the roof. Meanwhile, the later you spot emerging social media trends, the lower your odds of success.
With so much constantly going on and changing in the digital world, predicting trends can become a difficult and time consuming task – especially when you have a business to worry about! To help you out, we listed 4 social media trends your business should keep an eye on.
Social Media Trend #1: Real-Time Engagement
Social media might already have great engagement, but the window for response time is becoming smaller and smaller. 70% of Twitter users expect a response from brands. 53% want a response within the hour. These percentages increase even more when it involves a complaint.
Due to this desire, businesses need to implement faster response times. This trend is already starting to catch fire thanks to advances made to social listening and automation tools. If you’re not quick to respond, your competitors will be.
Social Media Trend #2: Live Streaming Video
Consumers don’t just want faster responses. They also desire faster access to real-time events. With Facebook announcing improvements to Facebook Live and apps such as Periscope and Meerkat booming, live streaming video is expected to be the next big thing in social media.
Many celebrities have jumped on this trend broadcasting concerts, interviews, and award shows. Businesses can profit from live streaming video too. People love how live video shows the authentic and unedited side of brands. It allows you to connect with your audience like never before. And the greater the connection, the greater the payoff.
Social Media Trend #3: Mobile Usage
Social media mobile access used to be a bonus. Now it’s a necessity. Mobile devices have surpassed computers and are now the primary screen for most social media users. There are an estimated 2 billion smartphone users globally. 80% of internet users even own a smartphone.
What does this mean for businesses? Mobile devices must become a major part of your focus. 87% of millennials admit to never being apart from their smartphone. More importantly, 14% wouldn’t do business with a company that doesn’t have a mobile site or app. Don’t lose out on these potential costumers. Make sure that your website is mobile friendly.
Social Media Trend #4: Social Commerce
You might have heard that social media marketing is used for awareness only. That’s the old trend. The new trend is to turn browsers into buyers – without them ever leaving the app they’re in. Last year, the total US sales from social media reached $3.3 billion. More current research has even found that social media influences more buying decisions than the businesses’ websites.
The platforms are trying to make social commerce easier too. Twitter, Facebook, Instagram, YouTube, Google, and Pinterest are busy adopting buy-type buttons. These buy buttons will reduce the steps it takes for people to buy from your business. Anyone interested in an advertised product can simply buy them through social media platforms.
This trend is expected to be adopted by all the social media platforms by the end of 2016. It will create the opportunities for huge conversions for your business and transform social media into a commerce magnet.
In the rapidly evolving social media world, trendspotting is the best way for your business to keep up and start getting ahead of the competition. Now that you know what trends to anticipate, it is time to incorporate the proper strategies. If you have any questions about social media trends and how they can benefit your business, contact us! We’re a West Palm Beach social media marketing agency that would love to help your business grow! Connect with us online or call (561) 429-2585 today!