High-quality backlinks are a major piece of Google’s algorithm and they will continue to be, as they can be the deciding factor that pushes a website to the top of the search results. While the main purpose of backlinking is in improve your SEO rank, they can have other benefits as well. Let’s take a look at some of the benefits of link building in Atlanta.
Sure, getting links on websites is great for SEO purposes, but it also helps to build the authority of your brand. High-quality links on popular websites will help attract consumers to your brand simply by association. This also helps to present your company as an information source within your industry, which Google will recognize when it comes to search results.
Brand Name Recognition
The more someone sees links to your website, the more they will associate your brand with that topic. When someone is reading content that you created and sees your brand name anchor text they will either click the link and visit your website, or they will register your brand name with the content they are reading. Even if it’s the latter, they will still associate you with the subject and will be more likely to visit your website later on.
Steady Referral Traffic
Not all website traffic comes from search engine results. A lot still come from referrals. A single link on a popular website can continue to push traffic to your website for years. It’s also free. Think about how much money is spent on paid search. Every referral click is driving high-quality traffic without a cost per click associated with it.
Are You Interested in Link Building in Atlanta?
Link building can be a huge asset when it comes to driving traffic to your website and costs nothing. Contact us at Digital Resource today to learn how we can work with you to build a link building campaign that will result in more traffic going to your website.
With a degree in communication from the University of Central Florida, Dan has an extensive background in writing. Dan has written for many different types of entities including television news, newspapers and magazines, and real estate. He enjoys the creative freedom that comes with writing and being able to express his thoughts and ideas to a wide ranging audience.