When it comes to your business, you can never have too many legs up. One way to improve your rank on search engines is through link building in Boca Raton. Link building can be a confusing concept even for a veteran in digital marketing, so it is key to have the proper information before launching into a link building campaign.
What You Need to Know About Link Building
Improves Both Domain and Page Authority
When search engines go to rank the hundreds of thousands of results for each search, one of the biggest considerations they make is the quality and quantity of inbound links to a given page. This is known as page authority. Pages that have a low authority are ones with too many or too few links or link to bad pages. Domain authority is similar, but instead of measuring the whole domain as opposed to the individual page. The higher your domain authority, the higher your page will rank on Google.
Implement Outreach Link Building
Outreach link building is finding a way to get people to click on your link through reaching out to them through various channels. There are two primary options for accomplishing this: email outreach and social media outreach. Email outreach is another way to say email marketing. Building up a client list and emailing out links to content is how this is done. Social media outreach is also very straightforward. The goal is to get people to click on your link through a social media post.
The Types of Links Used Matter
Five to ten years ago, you could’ve gotten away with putting any number of random external links and saw benefits from it but that isn’t the case anymore. Google does not reward domains that use random links or links to disreputable domains. Do not flood your page with links and only like to reputable sources.
Need Help Link Building in Boca Raton?
Link building in Boca Raton can be both time consuming and confusing for small business owners. If you need additional help, contact us today. Digital Resource is your destination for everything to do with digital marketing.
Nicholas graduated from the University of New England in 2017 with a BA in Business Administration. He is passionate about basketball and Game of Thrones. When he isn't working, he is trying to find the best place to eat in the area.