Search engines see links as “votes” that indicate how useful or trustworthy your website is. There are some tried and true ways to earn these votes that will benefit your link building in Boston. Meanwhile, there are some link building practices that you absolutely want to avoid for sake of your site being penalized. Keep reading for various do’s and don’ts to stick to for quality links that build your SEO.
Using Content on Your Own Site
Do: When it comes to your blogs and article directories, make sure to distribute link-filled content throughout. Embedding content-rich infographics will also go a long way.
Don’t: On the other hand, make sure to avoid linking several times to the same page in one of your blogs and using the same anchor text over and over. Additionally, don’t embed the same group of links in multiple places on one piece of content. This includes linking to your homepage in excess of its relevancy to your content.
Using Content on Other Websites
Do: Try to take advantage of blogger outreach incentives and social media in order to increase the value of links. Some websites offer opportunities to guest blog for them. However, just make sure that the site you guest blog for is relevant.
Don’t: While guest blogs are great for link building in Boston, don’t bother blogging if your posts have large amounts of grammatical or spelling errors. Moreover, make sure you are using guest blog opportunities wisely. Don’t concentrate link building efforts with mass automated tactics. That means no spamming content on websites via comment boxes.
Saturating the Web
Do: Generate thousands of quality links by creating contests and establishing links locally. Web contests create mass interest. Meanwhile, local links from a library or the local chamber of commerce generate trusted and effective SEO.
Don’t: Although things like contests are great for link building, don’t promote them by creating an alias email account and spamming the web. This type of exposure to your links is frowned upon and make end up in a site penalty.
Do You Need Assistance with Link Building in Boston?
Digital Resource is an online marketing agency that can build quality links for your business through proven SEO practices. Get started with our services by requesting a free marketing analysis of your website!
Tayler is a graduate from Florida Atlantic University where she studied multimedia journalism, English, and psychology. She brings extensive writing knowledge to our team and over ten years of customer service experience. Tayler is ready to provide businesses with quality content that helps to build consumer satisfaction and rapport.