While you might have read otherwise, link building is still an important SEO tool. Yes, it can be tricky and one false move can send you plummeting down the ranks. However, when done correctly, link building can be incredibly valuable to your overall SEO efforts. So, what can you do to make link building a valuable part of your SEO campaign? Well, let’s take a look at some ways that you can still get value out of link building in Boynton Beach.
The Type of Link Matters
In the early days of link building, you might have been able to get away with using any type of external link. Since it was new, search engines like Google hadn’t created sophisticated algorithms for it. Well, if you are continuing to do that today you need to stop. When determining search placement, Google now takes into consideration the link you are using. It needs to be a relevant link from a trustworthy source.
Don’t Pay for Links
While there are a few times when paying for links might be ok, it’s better to be safe and just abide by the no paying for links rule. In most cases, Google will recognize your paid link as manipulative or like you are trying to “cheat the system”. They don’t like this and, as a result, will penalize you for it.
Make Sure the Links Are Relevant
In addition to using trusted sources when it comes to link building, it also is important to keep in mind the relevance. If you are writing a blog about car parts, you don’t want to have a link to popular shampoos in there, no matter how trustworthy the link is. Google will recognize this as spam and punish you accordingly. Making sure that your links are relevant to your topic will help prevent this.
Are You Interested in Link Building in Boynton Beach?
While link building can still be valuable when done the right way, it’s important to know what you are doing. That’s where we come in. Contact ustoday to learn more about our SEO services, including link building.
With a degree in communication from the University of Central Florida, Dan has an extensive background in writing. Dan has written for many different types of entities including television news, newspapers and magazines, and real estate. He enjoys the creative freedom that comes with writing and being able to express his thoughts and ideas to a wide ranging audience.