Link building has become a staple in today’s digital marketing place. But, what is it? Link building is the process of acquiring hyperlinks from other websites to your own. Next, think of this as a chained process. With each link, your website grows in creditably. But sadly, a ton of businesses don’t utilize this strategy. So, how do you turn this strategy into action? Check out the four link building essentials to optimize your business! To learn more about link building in Haverhill, keep reading!
Anchor Text & Keywords
Like any successful link building tactic, anchor text and keywords are essential. Anchor text is the text that appears highlighted in a hypertext link. It can be clicked to open a target web page. On another note, keywords are a particular word or phrase that is intended to act as a shortcut to sum-up an entire page. Each of them is crucial to link building, especially with a business’s strategy. But, remember, Google and search engines don’t care for exact match keywords. If you overuse exact keywords as anchors, search engines will penalize your business.
Anchor texts and internal links, go hand in hand. But, internal links are the key to success, especially with blogs. Internal links, not only increase traffic but also help promote your business’s content. They act as the “passing” link from your audience to your content. And, with great internal links, you can help users navigate your website, and increase experience.
Infographics are a must. Infographics have become a popular method to bring traffic to websites and gain backlinks. Not only are infographics easy to read, but the demand for them has skyrocketed. But, they should provide an interesting story while also providing statistical data.
Want to Learn More About Link Building in Haverhill?
Any business can benefit from these four essentials practices. For the best link building results, contact Digital Resource. Our experienced team can assist in building your SEO optimization through link building, and keep your business hustling!
Jackie attended Florida Atlantic University where she received a degree in graphic design. It was there that she discovered her passion for creating. While working towards her BFA in Graphic Design, she was also a baton twirler for FAU's Marching Owls. In her spare time she enjoys doing makeup for clients, which allows her to utilize her creative talents off-screen. She is very team-oriented and is excited to be a part of the Digital Resource team!