Link Building in Jacksonville | Top 4 Benefits of Link Building

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Yes, link building in Jacksonville still matters. Link building is the process of gaining links from other sites to your site. When other sites link to your website, you receive a higher ranking on search engines. But, it’s not all about what search engines like. Link building actually helps your website in other ways as well!

Search Engines Like Link Building

First, search engines use link building in Jacksonville to crawl your website. If there are no links that actually bring the search engines to your site, how will they find you? The best way for search engines to find you is to build links to your website! Then, build links within your site so it is easy to navigate. The more quality links you have, the higher you will rank online.

This brings us to the next reason why search engines like link building. Search engines use links to determine how to rank you online! When you have quality backlinks, you rank higher in search engine listings. Actually, Moz found that 99.2% of results that are in the top 50 search results have at least one external link going to their site.

How search engines use link building in Jacksonville

Link Building in Jacksonville Builds Relationships

Besides for search engine optimization, high-quality backlinks create new relationships. Since the search engines are directing users to your site, you are getting new traffic to your site. You can also utilize link building to build relationships with other websites. When you link to their site, ask for a link back in return.

Build Brand Recognition and Authority

When someone follows a link that goes back to your site, they associate your site with the one they found you on. So, when an industry leader links back to your site, expect to receive an increase in brand authority. Also, when a user is constantly seeing your business name on a site they frequent, he will recognize your name when he sees it in a different location. Maybe they’ll even recognize your brand when they are driving down the road and stop by!

How link building in Jacksonville increases your referral traffic to your site

Get More Referral Traffic

When you use link building to grow your online presence, you get more referral traffic to your site. Why? Because the more backlinks you have to your site, the more ways your leads can find you online. The search engines love that you are receiving traffic to your site from other places besides for their own search results.

If you’re not already building links to your website, start now! The marketing strategy of building links back to your website has been around for a while, and it is not going anywhere anytime soon. Yes, Google is constantly changing its search engines algorithms, but it is always taking into account the quality and the number of links that are leading users back to your site.

To get started with building links back to your site, contact Digital Resource. We are your resource for digital marketing, SEO, and website building. Not sure where you stand with your current SEO efforts? Request an instant SEO scan here.

Jules is an experienced marketing professional from Jupiter, Florida. She has experience in social media marketing, with a unique focus on dental practices. With a Bachelor of Science from the University of Florida, Jules brings professional and creative ideas to the digital marketing field.

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