When it comes to having a website, one of the most important things is making it visible to the public. If you have a website that nobody can find, what’s the point of even having it. Through various SEO efforts, you can make your website findable to search engines like Google. From there, people will be able to find your website when doing a search. One of the techniques that can help is link building. Let’s take a look at some common questions that people want answered when it comes to link building in Lantana.
Why Does Link Building Matter?
Links are like votes of confidence. Search engines use links to evaluate your site’s trustworthiness and authority. As far as rankings on search engines go, links are considered one of the strongest factors. The more links you have, and the more powerful the sources of those links, the more authoritative your website will appear. The more authoritative it is considered, the higher it will rank.
What Links Are the Most Valuable?
Not all links carry the same weight in terms of value. The general principle to consider is, the more authoritative the site linking to your site, the more valuable the link will be for your own website’s rankings. As a result, you should focus your strategy on those websites that that already have a high domain authority.
Does Anchor Text Matter?
Prior to 2012, the answer to this question would have been a resounding yes. There used to be tremendous advantages to embedding links in specific keyword-rich anchor text. However, now that’s no longer the case. Google has gotten smarter when it comes to that and now doing that will likely get flagged. That doesn’t mean that anchor text isn’t still important though. Tt’s still helpful to include relevant anchor text for your links. However, it’s incredibly important to vary your anchor text.
Want to Learn More About Link Building in Lantana?
Link building can be a tricky thing to do. One false move and you might find yourself tumbling down the Google rankings. That’s why when it comes to SEO efforts such as link building, it’s important to work with professionals. That’s where we come in. Contact us today to learn more about our link building and other SEO services.
With a degree in communication from the University of Central Florida, Dan has an extensive background in writing. Dan has written for many different types of entities including television news, newspapers and magazines, and real estate. He enjoys the creative freedom that comes with writing and being able to express his thoughts and ideas to a wide ranging audience.