As a small business owner, you want to do everything possible to give your business a leg up over the competition. One of those legs up could be link building in Palm Beach Gardens. Knowing how to boost your business’ SEO ranking can be the difference between new customers finding you or being buried deep in the results of various search engines.
Three Things You Need to Know About Link Building
Improves Both Domain and Page Authority
Each search engine has a slightly different formula for how they go about ranking results, but each one factor in both domain and page authority. Domain authority is how reputable your domain (website in other words) as a whole. If you are upstanding, do not practice shady link building practices, and produce steady content you should be good. Page authority is similar but on a smaller scale. Page authority only factors in a specific page on a domain, not the domain itself.
Improves Your SEO Ranking
Link building can really help or hurt your SEO rankings. Practicing the wrong strategy can really tank your ranking but if you can find the right strategy, you can see some great success. It is important to not flood your page with too many external links. The best way to build through links is to create quality content that is relevant to your business or topic and then link other, relevant sources.
Not All Links Are Created Equal
The most important thing to remember when it comes to link building is that not all links are created equal. Much like what we talked about above, using links to disreputable domains or flooding your page with too many outbound links can seriously hurt your domain’s rankings. When linking to your domain, only use well-known sources that are towards the top of search engine results and try to use a handful of outbound links.
Looking for Help with Link Building in Palm Beach Gardens?
Have you been trying to get help with link building in Palm Beach Gardens? If so, contact us today. Digital Resource is your resource for everything to do with digital marketing.