Unlike some other online marketing strategies, link building is consistent in that it always works. While with many other marketing techniques, things are constantly changing, with link building it’s always the same. Even better, it is consistently reliable when it comes to drawing traffic to a website. Unfortunately, though, there are plenty of myths out there about link building that are wrong but are being spread around as truth. Let’s debunk some of those myths about link building in Palm Beach.
You Will Get Penalized for Reciprocal Linking
Many website owners are so scared of getting dinged by Google that they are afraid to do anything that might be deemed “risky”. While reciprocal linking does have the potential to get you in trouble with Google, it’s not always the case. There is a fine line between good and bad reciprocal linking so it’s important to know the difference. Soliciting random blogs and other websites for reciprocal links tends to be frowned upon. If you are spontaneous with your reciprocal linking you are good to go though.
Outbound Links Hurt
Many people think and are told that an abundance of outbound links hurt your ranking. While that might be true if you are using a bunch of untrustworthy links, if you are using good links you will be ok. If Google deems that your outbound links are useful and trustworthy it will consider you more useful and trustworthy. They will reward you by ranking you higher in searches.
Are You Interested in Link Building in Palm Beach?
Link building can be a tricky thing to navigate. One wrong move and the punishment can be severe. At Digital Resource we know what to do and, just as importantly, what not to do when it comes to link building. If you are looking to improve your link building efforts, consider contacting us today.
With a degree in communication from the University of Central Florida, Dan has an extensive background in writing. Dan has written for many different types of entities including television news, newspapers and magazines, and real estate. He enjoys the creative freedom that comes with writing and being able to express his thoughts and ideas to a wide ranging audience.