Among all the other social media platforms we have examined and analyzed, LinkedIn is a channel that not a lot of businesses take full advantage of, but can help in business growth tremendously. How can you use LinkedIn for business? How can it help your company grow? We will go in depth to the many benefits LinkedIn offers and the many tools within LinkedIn that you could be currently missing out on!
Is LinkedIn Important?
Before you begin investing time into using LinkedIn for business, it is important that you understand why you should be putting in effort to this social media channel! LinkedIn has approximately 400 million users spread across 200 countries and territories. It is reported that LinkedIn has approximately 42 million unique visitors a month and that it gains two new members ever second. LinkedIn is the social network for professionals. People looking for jobs, new graduates, people who want to network with people in their industry; LinkedIn is a meeting place for professionals who want to share valuable information with each other.
Besides being a unique social platform in itself, LinkedIn also offers some distinctive features that emphasize its focus on professional networking. People can essentially sign up and publish their entire resume online. Their past work experience, extra work they’ve done, any skills they have; and then other people who have connected with this one-person can recommend or endorse the skills in their profile. So if you are a dentist, you list out all of the top skills you have, dental implant surgery, CEREC, etc., and then when you connect with other dentists or your patients, they can endorse the skills you have listed and even add more. What about that for a recommendation?!
So how is LinkedIn useful for your business? There are a couple reasons you will find LinkedIn beneficial to your business listed below!
Recruitment for Your Business
All the ways that make LinkedIn unique are all ways that you can find someone that would be a great match for your business. So to start off with the obvious function and benefit of LinkedIn, you can seek top talents in your field and industry for hire. There are searches that allow you to find specific skills, years of experience, companies, colleges; anything you might be interested in hiring for your business. Then based on the experience listed, the current employment status, the groups they are involved in and more, you can get a good picture for who someone is professionally.
By having this tool available to hire top talents in for your company, you are helping your business grow by ensuring that only the best professionals are working for you. In a business where successful and knowledgeable people work together towards a common goal, growing your business, it is hard not to be successful! This is the basic function of LinkedIn. Connecting professionals with careers and jobs that are best suited for them is the purpose of LinkedIn, so you could be taking advantage of it first and foremost for that!
In addition to people simply making connections with each other based on previous job history or college associations, you can also connect with people through the groups available on LinkedIn. Groups that are involved in your industry include professionals in your field, but also companies that need your business and potential customers that are all connecting to try and find a solution to an issue they may have. By connecting to these groups and sharing interesting and relevant content that could be useful to people seeking answers, you are establishing your business as an industry leader. This will give your brand exposure and grow your image as an expert in the field. All of this will lead back to you gaining business from the people who see your presence online and trust your authority in the industry.
After joining several groups and exposing yourself as the knowledge hub for your field, you can start your own group as well! By using keywords in the group’s title and description and linking the group to your company’s blog or website, you will be driving traffic to your business’ website and also attracting your own group of potential customers through the people connecting with the group!
Optimize Your Profile
In order to be found and look professional online, you’re going to want to be sure your profile is fully optimized for searches and engagement. Start off by making sure the profile is completely filled out. Include all your previous work experiences, all the places you were educated, all your certifications and skills, anything and everything that could be a reason for someone to find you or connect with you. Also make sure you include a professional profile picture, as it has been shown to increase LinkedIn views 11x!
By making sure that every section of your profile is filled out and completed with relevant skills and keywords, you will be more likely to be found by someone searching for a professional in your field. Then with the reputation you have been building through groups and recommendations of skills on your profile it is not hard to see why someone would want to do business with you!
It may seem like an overwhelming amount of social media platforms to expose your business to every single audience available. But if you take the time and effort to correctly represent your brand on all the different social media outlets, you are sure to increase your revenues thanks to your social media marketing strategy! If you don’t have the time to invest, but still want your business to have a social media presence, you can contact our internet marketing agency for professional social media management services! We can answer any questions you have about using LinkedIn for business or internet marketing in general and help your business’ online presence grow, subsequently leading your overall business to grow as well! Call 561-429-2585 or connect with us online today! We would love to help your business grow through online marketing!
With a business degree from Florida Atlantic University, Julie has years of experience advertising and marketing for several businesses including real estate brokerages and photography companies. She brings her background in writing, graphic design and communications, as well as her experience in the field, when assisting clients with their internet marketing needs. She treats every client with the upmost level of professionalism and care, ensuring everyone who works with Digital Resource has a smile throughout the process!