LinkedIn has been helping professionals all around the world since it first began over 13 years ago. But did you know that it can also help your business?! If you’re not already using LinkedIn for your business, it’s time for you to start! LinkedIn marketing provides exposure and gives clients a better understanding of what your company is about. The effectiveness of your LinkedIn marketing all depends on what you post. To help you get started, here is a brief overview of LinkedIn and some tips on how to write a great post!
An Overview of LinkedIn Marketing
LinkedIn first launched in 2003. It was one of the first “mainstream” social platforms of its kind. LinkedIn is older than YouTube, Facebook and Twitter! The community started with only 4,500 members. It now has over 400 million users worldwide. LinkedIn marketing is the perfect way for businesses to grow and succeed by connect with companies and clients throughout the world.
How To Write A LinkedIn Post
In 2014, LinkedIn opened up its writing platform to every single user. Only few possessed the privilege prior to this change. Now, all professionals can share their opinions and expertise. This creates a gigantic opportunity to grow your business through LinkedIn marketing. In order to succeed, however, you have to be able to write an effective post. To help you get started, we’ve rounded up some of the best tips for writing a post on LinkedIn.
Pick a Topic: Who are you posting for? Knowing your target audience is beneficial for choosing topics to write about. You need to write about things that your audience will want to read. Try to choose topics that are trending in your field. Always pick a topic that is interesting, useful, and relevant to both your industry and your audience.
Establish a Schedule: How often will you post? Try to post weekly rather than rather than monthly. This will help you gain a loyal audience. Without posting regularly, you’re unlikely to gain the same type of interaction and following as your competition. But be careful about how often, because you can post too much! Too many posts can come off as spammy. Try to find your magic number. Having and optimizing a regular posting schedule will ensure your posts get maximum exposure.
Create The Right Type of Posts: All posts do not yield equal results on LinkedIn. “How to” posts and listicles perform the best. Posts that are formatted as questions perform the worst. Just make sure to mix up the type of posts so you don’t become predictable. Don’t forget to allow for feedback at the end of all your posts. LinkedIn is a great tool to answer any questions and interact with your audience.
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