You don’t need a master’s degree in marketing to know that quality customer service is important to the success of your business. If you can provide a worthwhile and memorable experience for your existing customers, they will become your most vocal advocates. One way to build rapport with customers is to start using a service know as Live Chat. This relatively new tool can be extremely advantageous for your business. Moreover, Live Chat in Chicago is the answer to stellar customer service. Here are a few reasons why you should consider adding Live Chat in Chicago to your business:
Live Chat in Chicago is Convenient for Customers
An online chat system can provide your customers immediate answers to any questions they may have. In comparison to a call center, wait times are generally a lot less. Additionally, having to dial the long 1-800 number and listen to a robot navigate you through a frustrating maze is non-existent with Live Chat in Chicago.
Live Chat in Chicago Cuts Expenses
The software has consistently proven to save on both employee task time and phone expenses. With employees spending less time on the phone, they can multi-task during chat conversations and cut the waiting queue to a fraction of its former size when compared to a call center.
Sales Can Increase
The general trend among users in marketing forums and on blogs is that live chat on a website can typically lead to improved sales numbers. Forbes magazine reported in a recent study:
“In 2008, Wells Fargo made a second attempt to leverage online chat to drive sales, and happily, this time the results have been crystal clear. High customer satisfaction scores and a double-digit increase in converted shoppers have shown the value once and for all of this technology.”
The key is that customers have someone who can immediately walk them through a sale if they become confused or have a question that can make or break a sale.
Stand Out Amongst Competitors
It is important as ever to stand out and differentiate your company from others. A Live Chat program can help your business focus on the needs of your customers and their experience. There are still plenty of top businesses that are not offering chat. If you want to gain an edge on the competition, Live Chat in Chicago can be key.
Develop Deeper Customer Relationships
Customer retention is critical to the long-term growth of your business. Returning customers often spend more, refer people and remain a paying customer. Using a Live Chat program can support these long-term relationships because it shows your customer that you truly care about their input and happiness.
After you analyze the needs of your business, it’s important to choose one with a distinct feature that you need. If you need some assistance choosing the right live chat service, our internet marketing specialists are here for you. We know how important Live Chat in Chicago can be to the success of your business. Contact us today for any questions you may have!
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