Live chat services have only just begun to change the way that businesses interact with potential customers. Here are two reasons why you should adopt it for your business.
The competitive advantage of live chat over traditional client support tools like telephone and email is its speed. Calling by phone is traditionally a frustrating experience: often, the line is busy or there’s no response. Compared to a live chat, people don’t rush to reply to emails, so replies may take up to 24 hours. Live chat is built on top of instant messaging technologies, so a customer is able to briefly describe a problem and get an immediate response. Most live chat software enables operators to get a preview of what a recipient is typing. Therefore, operators are able to provide replies even before questions are asked. A nice advantage of live chat is a timer that can let customers be sure they’ll get a reply in a specific timeframe, such as 30 seconds or one minute.
In customer support, it’s important to reduce the effort required on the customer’s part to get the desired result. Your customers don’t want to reach for their cell phones to dial a number and follow numeric options; neither do they want to fill in a form on your website with their personal details, so you’ll reach them via email. A live chat works straight in an online store’s page, so customers don’t have to interrupt their shopping experience to have their questions answered. Research has found that having live chat on a website while shopping is important to 44% of e-commerce customers. Moreover, people are comfortable with live chats because they aren’t as intimate as telephone calls. Live chats free your customers from keeping up a conversation with a stranger; instead, your customers can type their questions whenever it’s convenient for them and avoid too much personal contact.
Live Chat in Lake Park
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