All businesses need websites, and all websites need SEO. Now, all local businesses that have websites need local SEO. Local SEO includes all of the Search Engine Optimization with which you enhance your website locally. In other words, you enhance your business’s website to rank high on local search results. You do not have to compete with every business on the globe, necessarily. Rather, you need to rank high in your area’s search results, because people are using the internet to find your business. This is good if your business has a physical location. Local SEO is competitive, but it is a fair playing field, as you will not have to compete with every “dentist office” in the world, only every “dentist office in West Palm Beach,” for example. Let’s take a look at what you need to know about local SEO in order to give your website the best competitive advantage against other businesses in your local area.
Map Your N.A.P.
Oh-no, more online jargon! Before you avert your eyes from this modest acronym, find out what this obvious key to local SEO means. When users click on your contact page to find out the best way to send a question or comment to your business, your page should present your business’s N.A.P., or Name, Address, and Phone Number, along with a map. This information is vital to local SEO. It is crucial to allowing people find your business without difficulty. There is no excuse for not posting an easy to read map, with plain font providing the details of your business contact information.
Add a Blog Page
I know, more maintenance, right? Well, yes. More importantly, more sales, too! By adding a blog page to your website, you increase the margin of success with Google results, local SEO, traffic, and much more. Companies who blog receive 97% more links to their website. Simply by adding new material that is rich with local keywords, Google, and thus potential viewers, will be able to find your website easier, faster, and overall more successfully. Choose keywords that are relevant to your business and its general area, including words you think your potential customers may be typing into search engines, too. Be careful not to cram redundant or irrelevant text into your blog page, because Google will penalize such behavior, thus reducing your page results and traffic.
Format Your Website for Mobile Devices
Local SEO is so important to users on mobile devices because many users search for local businesses on their mobile devices! Makes sense, right? Mobile devices are made for users on-the-go, so it is logical that users are trying to find information pertinent to their location or general area. Mobile searches are extremely important because 45% of these searches are focused on a particular goal i.e. contact, visit, or purchase. The best way to target local SEO with your website is to format your website for mobile devices. This is known as a “responsive website.” In other words, you want to make sure your menu, each page, and, especially, your contact page, may be found in differently sized screens. Can your website fit on a smart phone, tablet, and desktop computer? Perfect! Your local SEO is already better than most websites out there.
Get on a Directory
When people search for local businesses, it is not uncommon that an intermediary, or directory, will show up on the first page of results. This is certainly true if someone is searching for a general type of business. Not knowing the exact name, service, or product of the specifically sought after business, chances are, a search engine will provide directories relevant to the general search. This means your business will be found much easier by local SEO if your website is part of top 10 lists in the area or accounts with authoritative directories like Google Plus, Yelp, Trip Advisor, and more. Directories are popular among online users because many allow customers to provide feedback on each business. This transparency is popular, and it will work in your favor to promote your business among other users on each platform!
Use your social media skills to boost traffic to your website! Social media is a means to an end; it is not always an end in itself. Use Facebook and Twitter, for example, to garner new followers in your area. Engage local groups and events in your area. Whenever you post on a social media platform, make sure to include local SEO keywords, pictures, and links that refer users toward your website. Google indexes these links, and this will increase your page results on Google’s search engine. Most importantly, engage your target audience tactfully. Don’t just post one-sided ads on your account every other day! Get out there, and interact with local groups, ask questions, show support, and be social to target local SEO.
Let’s Review Local SEO for Your Business
Always include a map of your business’s address, including the name and phone number, and the best times your potential customers may reach you. Successful local SEO requires strong keyword choice, relevant blog material, and responsive formatting on your website. Outside of your website, you should identify your business with other directories and social media platforms. As there are many reputable directories and social media platforms that have huge followings, it behooves your business to join them to bolster your business’s local search results, and to tap into a new, potential customer-base.
While some of this requires technical experience, much of it can be done with some hard work and allotted time. Don’t let this discourage your business from targeting local SEO. Contact our team of local SEO specialists online, or call us at 561-429-2585 today!