The whole point of working with a local SEO company is getting your business’s listing and content in front of as many people as possible. But, in order to do that, you need to have an understanding of how people use search engines. This isn’t only what they’re looking for – topically, talking. This is how they type into a search bar, where they’re looking first, and how they behave when searching online.
Keywords & Phrases
Most of the time, people want answers immediately. And a quick online search can give them instant results. So, they may type in just a few words that sum up what they’re looking for. “chiropractor in South Florida” or “water damage restoration” are a couple of examples. Your business will then need to work to rank in search engine results for these keywords.
People are looking for answers and for solutions. So, they oftentimes type a question into the search bar. However, these aren’t exactly long-winded questions. Frankly, people are lazy. So, they type a simplified version into their search engine. “What are porcelain veneers?” “Who is the best cosmetic dentist in Palm Beach?” It’s quick and to-the-point inquiries that people are making.
First Page Preference
When was the last time you conducted an online search? Did you even bother scrolling all the way to the bottom of the page? Did you even think that there’s more than one page of results? Probably not. And that’s why it’s so important to work toward ranking higher in results. Ideally, after some time with an effective SEO strategy, you’ll be at the top of the first page.
People are wanting to find businesses in their area. They’re not going to travel far for a product or service. So, they will typically search for a location. With that in mind, your business can use keywords and phrases with locations to target a particular audience.
Does Your Business Need a Local SEO Company?
You can’t ignore the internet – no matter how local your business may be. Let our experts at Digital Resource assist you with bettering your online business by working with a local SEO company. Contact us today to get started!
Emily is a graduate from Florida Atlantic University where she studied English and communication. With a background in journalism, she is passionate about writing engaging and informative articles, and has a love for local businesses. Emily strives to assist businesses in building their brand identities and communities through quality, digital content.