If you want your business to succeed, it’s important to not just think globally. You must think locally as well. Millions of people use Google to search for local services and products daily Moreover, 50% of all consumers who conduct a local search visit a store that very day. Make sure that these people end up going to your business, and not one of your competitors, by getting to the top of Google’s local search results. However, before you can get to the top of local search results, you must learn and master local SEO factors. To help you get started, our website marketing company created a list of the most important local SEO factors that you don’t want to miss!
Local SEO Factors for Top Search Results
To make things a little more organized, our website marketing company broke up the local SEO factors into 2 main categories: general ranking factors and negative ranking factors.
General Ranking Factors
Every single one of the factors below play a huge role in your local search rankings. It’s important to incorporate all of these ranking factors in your local SEO strategy. However, don’t just try your best to use all of these signals. Try to use them effectively. But don’t worry, if you don’t know how our website marketing company can help.
1. On-Page Signals: Presence of NAP, keywords in titles, domain authority, etc. 2. Link Signals:Inbound anchor text, linking domain authority, linking domain quantity, etc. 3. My Business Signals: Categories, keywords in business title, proximity, etc. 4. External Local Signals: IYP/aggregator NAP consistency, citation volume, etc. 5. Mobile Signals:Click through rate, mobile clicks to call, check-ins, offers, etc. 6. Review Signals: Review quantity, review velocity, review diversity, etc. 7. Social Signals: Google+ authority, Facebook likes, Twitter followers, etc.
Negative Ranking Factors
While your business should try to use all of the general local SEO factors, you should try to avoid the negative ranking factors that we list below. These signals can hurt your rankings and push your business to the dreaded second page of Google. Luckily, if you know what these negative factors are, you can make sure that they never become a problem for your business. There are a ton of negative ranking factors, so we just listed the top 10.
1. Incorrect business category 2. Listing detected at false business address 3. Miss-match NAP 4. Presence of Multiple Google My Business (GMB) locations with the same phone number 5. Reports of violation on your GMB locations 6. Miss-match address on GMB landing page 7. Presence of multiple GMB locations with same phone number 8. Absence of crawlable NAP on website 9. Address includes suite number similar to UPS Mail Store or other false addresses 10. Association of GMB account with other suppressed listing
Contact Our Website Marketing Company to Learn More!
Start using these local SEO factors to your advantage to earn top search results and gain more customers than ever before! However, Local SEO isn’t a one-time thing. You constantly have to optimize and pay attention to algorithm updates. Let our website marketing company do all of the heavy lifting for you! Our digital marketing experts will use the best local SEO tactics to gain the best possible results for your business. Get a free SEO analysis from our website marketing company today!