As a small business owner, local SEO is a crucial part of the success of your marketing strategy. Therefore, in order to be a success in local SEO, Google (and other search engines) need to know your location, and what your business has to offer. The goal is to not only just show up on search engines, but to show up in front of a relevant audience that is interested in your services. Check out these strategies to that will improve your local SEO in Boston.
Create Local Places Pages
First things first. Your business must have a local business page for the major search engines (Google, Bing, and Yahoo). Because, this is a crucial step, that brings you one step closer to an optimized local SEO strategy.
Research shows that reviews are a large factor for ranking in search. Also, positive reviews are an easy way to attract potential customers. There are many ways to prompt customers to leave reviews. You can include a button on your webpage, or encourage site visitors to leave a review after visiting a certain landing page.
Optimize Your Website
To really get the most out of your local SEO, your website must be optimized. So, make sure you have your contact information and preferably a phone number somewhere on your website. Also, don’t forget to include local, relevant keywords in the content of your website.
Local SEO in Boston
Now that you’ve learned tips for your local SEO in Boston, you can get started on improving your rankings. But, if you want to learn even more about growing the digital presence of your business, Digital Resource can assist you with all your digital marketing needs.Our team is dedicated to curating digital strategies to generate more leads for businesses, and your business could be next! Contact us today!