Five listings. On average, people will only pay attention to the first five listings. And that’s why we place such great significance on that first-page ranking. Because, while there are some people who will dig a little deeper when in need, 67 percent of people rely on that top handful, according to Advanced Web Rankings. But, getting there isn’t always so cut and dry. That’s why it’s necessary to hire a company for local SEO in Boynton Beach.
What exactly will they do? Keep reading to learn.
Why is a First Page Rank So Important?
Why is your business online? To make sales and generate new leads. When you have that top ranking, more people searching for anything related to your business are more likely to see your business. This means the odds of your site being clicked on increase. This is called the click-through rate. Higher rankings lead to more money. And that’s why people end up paying for ads that even go above those listings.
Determining Keywords and Phrases
Keywords and phrases are the terms that people type into Google, or their search engine of choice, to get relevant results. There are several factors that go into a valuable keyword. First, a keyword should be related to your industry with location, service, and product. Some research can also determine how many people are searching that keyword, how much it’s worth, and how difficult it is to rank for.
Develop a Great Website
You need a site to rank. But, it also needs to be responsive and extremely mobile-friendly. Google now gives more value to the look and function of a mobile site rather than a desktop. So, you need to take the steps to shorten loading time and simplify your site overall.
Optimize Your Content
Every piece of content should be optimized. Headers, blogs, and meta-descriptions of in-text pictures should contain keywords and relevant information. This tells the search engine crawlers that your content is valuable and worth ranking higher. It may take a little more time than just sitting down and spilling your thoughts into a Word document, but it’s really worth the extra few minutes.
Are You Looking to Improve Your Local SEO in Boynton Beach?
Local SEO in Boynton Beach can take your business to the next level! From web development to creating unique content, Digital Resource can assist you with improving your ranking. So, start by requesting a free internet marketing analysis today!
Emily is a graduate from Florida Atlantic University where she studied English and communication. With a background in journalism, she is passionate about writing engaging and informative articles, and has a love for local businesses. Emily strives to assist businesses in building their brand identities and communities through quality, digital content.