Having a local SEO strategy is key to getting more prospects through your doors. An effective local SEO strategy will allow you to get noticed at a physical location. It helps you get customers that are searching for your type of business online. But, how do you know if your business is listed properly online? Follow this guide to improve your local SEO in Fort Lauderdale.
Set Up Your NAP
Your NAP makes it easy for search engines and people to find you. NAP stands for Name, Address, Phone number. Your NAP should be included in the HTML text on your side, not just the NAP within an image.
Claim Location Pages
The next step is to claim your location pages. These pages provide your readers with your NAP, store hours, photos of your business, store descriptions, reviews, and more. It’s important to make sure you only have one page per location. If you only have one business location, you should create a locally descriptive About Us page.
Claim Your Google My Business Page
The most important location page to claim is your Google My Business page. Log in to your Google account and claim your business. If you don’t have a Google account, create one. However, if you do have a Google account and don’t remember the login, request a new password. It’s very important that you do not accidentally create multiple Google My Business accounts.
If you do accidentally have multiple listings, remove them. If both accounts have important information, you can request to merge the multiple listings. It’s important to only have one listing on Google because you want to avoid diluting reviews and links across multiple listings.
Build Customer Reviews
Next, build your local SEO presence by receiving reviews from customers. When someone leaves your business, ask them to leave you a review. You can ask them by giving them a business card with a link to your profile or you can send them a follow-up email. Once you get multiple Google reviews, you’ll be able to verify your business.
Optimize Your Local SEO in Fort Lauderdale Business Categories
Another little-known way to improve your local SEO presence is by earning links from local sources. It’s like link building, but for local SEO. Create content that is worth linking to and send it to local businesses. Consider building relationships with local influential businesses like community organizations, schools, or local non-profits.
Follow these tips to give your business that local SEO boost it needs! If you’re not sure how much time and money you should devote to your local SEO in Fort Lauderdale, request a free internet marketing analysis here. Digital Resource is ready to review your website, local SEO rankings, and social media presence!
Jules is an experienced marketing professional from Jupiter, Florida. She has experience in social media marketing, with a unique focus on dental practices. With a Bachelor of Science from the University of Florida, Jules brings professional and creative ideas to the digital marketing field.