When it comes to placing on Google searches, SEO is the key. The same can be said for local SEO as well. While SEO gets you noticed on a broader level, local SEO gets you noticed on a much more localized level. This is particularly important if your customer-base is local to a specific area. When it comes to local SEO in Haverhill, there are 3 Ps to keep in mind: proximity, prominence, and pertinence. Let’s take a deeper look at those three.
Proximity is the distance between the person performing the local search and the business. Typically, people doing localized searches are looking for the business that is closest to them that can meet their needs. However, just because a place is the closest doesn’t always make it the best.
That’s where prominence comes in to play. Prominence is the clout or respect value that a local business has. The number of quality reviews, the quality of a website, and reputation can all play major factors into whether or not someone uses a business. If you are trusted, many times people will drive further in order to give you their business. That’s assuming that you have what they are looking for.
Pertinence is another term for relevancy. This measures how relevant the products and services a business offers are to the searcher’s need. Pertinence ties the other two “Ps” together. You could be the closest to the customer and be the most well respected. At the end of the day though, if you don’t have the products or services that the customer is interested in, then neither of the other two really matter.
Are You Interested in Local SEO in Haverhill?
Many factors play into how a business is ranked locally on Google. That’s why it’s important to work with someone who is knowledgeable when it comes to local SEO trends. That’s where we come in. Contact ustoday to learn more about our digital marketing services, including local SEO.
With a degree in communication from the University of Central Florida, Dan has an extensive background in writing. Dan has written for many different types of entities including television news, newspapers and magazines, and real estate. He enjoys the creative freedom that comes with writing and being able to express his thoughts and ideas to a wide ranging audience.