Local SEO is a great way to market your business online. It helps businesses promote their products and services to local customers at the exact time they’re looking for them. Local SEO uses a variety of strategies in order to help their placement on Google and other search engines. One of those strategies is to use citations. Let’s take a look at what exactly citations are for local SEO in Hypoluxo.
What is a Citation?
When you think citation the first thing that comes to mind is probably is some sort of ticket. While that is a citation, SEO citations are a little different. For local SEO purposes, a citation is an online reference to a business’s name, address, and phone number. Just like it does with links, Google uses citations to evaluate the online authority of a business. In order for a citation to be fully effective, it has to directly match the name, address, and phone number info that is listed on the business website or Google My Business page.
Why Should I Worry About Citations?
Along with links and reviews, citations are one of the main things that Google considers when it decides where to rank a business. Citations let Google know that the business is reputable and an authority in the industry. Think about it like this, if Google notices a business name is being mentioned a lot all over the internet, it is going to give that business a higher ranking than one that doesn’t have its name everywhere. Google will also use citations to verify the accuracy of the contact information it has. That’s why it’s important that it matches the contact info found on the business website or Google My Business page.
Are You Interested in Local SEO in Hypoluxo?
If you are looking to improve your local business rankings, consider going with a professional to handle your local SEO services. Contact us today to learn more.
With a degree in communication from the University of Central Florida, Dan has an extensive background in writing. Dan has written for many different types of entities including television news, newspapers and magazines, and real estate. He enjoys the creative freedom that comes with writing and being able to express his thoughts and ideas to a wide ranging audience.