A marketing strategy that small and local businesses should invest in is local SEO in Miami. There are significant differences between local SEO and average SEO campaigns, with local search results changing each day rapidly.
These online marketing efforts for local businesses should understand that there will be challenges with these types of campaigns. However, to build your online presence as a business to the top of search engine results is critical for digital marketing efforts.
The key to local SEO is client education. Find out the different ways of how your business can building an online presence with these simple steps.
Make Your NAP Consistent (Name, Address, Phone Number)
You must ensure that your full NAP across your website, Google, company reviews, Yelp, etc. is displayed correctly. Also, it is essential to use the same exact details/format when mentioning your address or contact information on other websites, such as local citations.
The same format across all sites makes a huge difference and will direct traffic from all users when researching online for services or products. Building online presence starts with NAP consistency.
Utilize Google My Business
The directory that Google My Business provides for business has become necessary to any local SEO marketing strategies. There is a verification process that involves a snail mail of a postcard sent to the business address. This is Google’s initiative to make sure that you are the business owner.
After establishing that you are the owner, then it is time to update your GMB page. Now, there’s the opportunity for a business to add a description, select categories of their industry, business hours and other relevant information.
Local SEO in Miami Link Building
The best link building results come from more extensive campaigns or promotions that initially established your business presence. If your company is not already backlinking directly on your website, then now is time to start your organic local SEO endeavors. This type of process also takes time, therefore making local SEO a local link building application.
However, getting these sources should be from other local business websites, building your local SEO. If local businesses have their websites, offer the owner to backlink his or her site in exchange for a backlink to your site. It’s a win-win situation.
Click here to learn how to start backlinking and how it will help your business in the long run.
Local SEO in Miami Online Reviews
It’s simple: a company has to have social proof on their business to convince people to become your future customers. Social proof is online reviews and testimonials and how they portray your business from people who have experienced your practices.
Do you search for a business online before visiting and take into account their reviews? More than likely you answered yes, showing how vital online reviews can be for your business presence.
It’s also harmless to ask people who are satisfied customers to leave positive reviews on your GMB page so that others can see. This will only help you attract new business and customers.
Create Local SEO in Miami Coverage Marketing Campaigns
Search engine results pages (SERPs) are vital for a company to stay relevant. This requires local coverage of relationships with other organizations, news outlets, and outreach communities. Speak to them about your brand and mission, as this builds an online presence in a positive light.
Local coverage efforts will often get backlinks to your site. Ultimately, those backlinks can give you a boost in rank organically, which will only help your business’s online presence.
Follow these tips to have your business reach the local SEO targets it needs! If you’re not sure how much time or money you should devote to your local SEO in Miami, you can request a free internet marketing analysis here. Digital Resource is ready to review your website, local SEO rankings, and business presence!