Everyone knows the power of Search Engine Optimization. SEO is now often incorporated into most marketing strategies today. However, there’s a side of SEO that only a small portion of business are focusing on. Local SEO! This is the process of optimizing your business for a specific location. This is a valuable strategy that should be utilized by entrepreneurs and local businesses. Below are just a few of the many reasons why entrepreneurs should focus on local SEO in New York City!
The Mobile Experience
Research shows, Individuals who search on mobile technology are more likely to search for things that are location specific. Also, search engines are now recognizing this trend, and are now collecting information about user’s locations and working to give them more local-specific results. This is just another reason why you should be utilizing local SEO!
Another benefit of local SEO is the fact that there’s less competition. When trying to compete for keywords on a national level, you will have to compete with similar companies in the entire country. Your business will benefit from narrowing to a more locally specific target audience.
Opportunity for Positive PR
Involving yourself in the local scene will get you noticed by other local businesses and entrepreneurs. Also, getting involved locally will grow your local exposure. If you are consistently creating engaging content about local events, or about your neighborhood, the community will start to notice. Therefore, you will become a source of all things local, and get more local visibility.
Local SEO in New York City
Becoming an expert in local search engine optimization requires dedication to remaining current with best practices according to the ranking algorithms. If your company is struggling to crack the front page, request a free SEO analysis. The Digital Resource team will review your online strategy and offer advice to improve your position.