As the Internet continues to expand each and every day, more and more people around the world are searching for products and services online. This remains true for people in and around your area, as well. That’s why as as a small business owner, local search engine optimization is something you need to pay attention to. It’s important to make sure you have a good understanding of local SEO marketing and why it matters for your business.
What is Local SEO?
Local SEO is one way of marketing your business online. More specifically, it’s the process of optimizing your online presence on search engines such as Google. This is because millions and millions of people are using search engines like Google every day to find the businesses that suit their needs. In fact, Google gets about 40,000 searches a second. Therefore, your goal as a business owner is to have your business rank as high as possible in the search results of these users. That way, your business has a better chance of being seen, which means more customers and more profit.
Sometimes, the numbers say it all. Here are 10 must-know facts about local SEO that will further your understanding of its importance for your business.
10 Facts about Local SEO
Almost half of all Google searches are for local businesses.
60% of adults use their mobile devices and their tablets to search for local products and services.
87% of people with smartphones use a search engine at least once a day.
A little over 70% of people feel the need to search for local businesses online before actually going to them.
50% of people using their mobile devices as a search tool are looking for business information like a phone number or address.
68% are people searching for businesses use the directions or phone number provided by the website.
1 in 3 mobile searches take place right before someone goes to a store.
18% of local searches on smartphones lead to a sale within a day.
78% of local smartphone or tablet searches will result in an online purchase.
15% of in-store actions involve people searching for information on a product or price.
How To Improve Your Local SEO Marketing
There are many factors that go into local SEO marketing, such as using the right keywords, using links to other websites, perfecting your landing pages, improving your website speed and more. It sounds fairly simple, but that’s not always the case. Local SEO marketing requires a great strategy and a lot of work. But if you can’t put in the time to learn and implement great local SEO marketing strategies, there is another option.
Working with a local Internet marketing company can do wonders for your business. This is especially true if it’s a company like Digital Resource! At Digital Resource, we have the knowledge, experience and resources to improve your local SEO and bring you more business. Contact our team or fill out a FREE Internet marketing analysis today!
Susan is a graduate of Florida State University where she studied Editing, Writing & Media and Business. Her studies, along with a wide range of internships, have given her valuable knowledge and experience in the field of marketing. She is a creative thinker, very team oriented and has a passion for unique storytelling. Susan is eager to help companies grow their markets digitally and thrilled to be a member of the Digital Resource Team.