Have you done a google search for your business lately? How about a search for the products or services that your company provides? If the competition’s information is showing up before your own company’s, it is time to rethink your local SEO marketing.
What is Local Search Engine Optimization?
SEO is the process of maximizing the number of visitors to a website by ensuring that the site appears high on the list of results returned by a search engine. These ranks are assigned from an advanced and private algorithm which rates web domains based on their relevance to the topic being searched. Local SEO Marketing is based on geographic relevance and authoritative content focused on a specific market. In plain English, this means that a company can appear higher on Google by dominating the conversation surrounding their industry and location.
Why Does SEO Impact Your Business?
Consumers use technology to guide their purchasing decisions more every day. The former habits of visiting brick and mortar stores are being replaced by online searches. Almost anything that you can buy in a store, you can now buy online. Ranking above your competition is the best way to earn business from new clients. Step into the minds of your customers. How would they find information about the products or services that you provide? When executing a local SEO marketing plan always be mindful of your typical customer’s decision-making habits.
How To See Results
Organically improve local rankings by balancing the links to your site across various outlets. Platforms like social networks, press releases, new outlets and customer review sites each provide valuable influence to your Google rankings. Also, adding your business to the local map pack will increase visibility significantly. To add your company to the map pack you must create a ‘Google My Business’ account and input location details. Also, it is crucial to continuously update company information online and in Google whenever phone numbers, addresses, etc. are changed.
Content is information made available by a website or other electronic medium. Publishing relevant and optimized content is a major piece of local SEO marketing. Keywords that describe the business activities, products and identity should be used in context to the territory that the company services. Sharing new content daily is the best way to organically grow a company’s online presence. In addition, offer incentives for customers to review your business online. Incentives such as discounts off their next purchase will often motivate loyal customers to endorse you online. This is important because when your business appears on Google, positive customer reviews help drive the message towards a sale.
Is Your Local SEO Marketing Working?
If your company is having trouble breaking onto the front page of Google, it may be time to change the strategy. Digital Resource is a digital marketing agency that specializes in local SEO optimization. Request a free SEO analysis for tips to help you propel traffic, drive leads and increase revenue.
“Taylor Stobie is a graduate of Palm Beach Atlantic University’s Rinker School of Business where he studied Marketing with an emphasis in internet advertising. Taylor brings experience with digital advertising campaigns for large healthcare organizations. His main focus is driving our clients success by maintaining best practices online.”