Does your business depend on local customers? If so, your local marketing strategy needs to include a plan to grow your social media presence. For companies who primarily service a limited territory, local social media marketing can make a major impact for developing deeper relationships and customer loyalty. As a member of the community, a local marketer can benefit from getting involved online in the conversations that are specific to their own city.
Find Your Voice
When I review the social pages for a small business, one common mistake that I see is a lack of personality from the posts. A company’s social media account should reflect much more than the sales offer of the week. Create a page with an identity that reflects the brand with a larger than life persona. For some companies this will mean entertaining your audience, others will be more informative. Stay up to date with social trends by using all the features available on your platforms. Options like Facebook Live, 360-degree photographs, Boomerang loops, and Twitter polls are all great tools to post fresh content that engages your followers. Promoting a weekly contest can encourage local customers to get involved and will help spread the reach of your page. For instance, ask your followers to provide a picture or video using your product in a fun way. Then choose the best submission of the week or month and give them a gift card or some relevant prize. By providing incentives to interact with your company on social media, pages will organically grow faster and you will get exposed to all the networks of the different followers who participate.
Use Local Hashtags
Hashtags are used to distinguish a topic and expand the reach of a message. Research popular hashtags in your city to include them in your social posts. For example, the city of West Palm Beach, Florida encourages people to use #ilovewpb to share different activities that people enjoy around town. Businesses can increase their online visibility from using that hashtag because local consumers and tourists have shared thousands of messages using that tag. If there is a popular music, art or food festival in your city they likely have designated a hashtag for that purpose. Also, activist movements typically leverage hashtags to share their message. If there is a noble cause in your city that the business supports like feeding the homeless or cleaning up the beach, etc. be sure to include the hashtag when sharing your businesses messages of support.
Interact with Local Influencers
Local politicians, radio DJ’s, popular musical groups, sports teams and other local brands are some examples of typical social media influencers for a local market. Interacting with local influencers can exponentially grow the following of a company’s social media presence. Offer encouragement to local sports teams or artists. Share messages about fun upcoming events in the city and ask engaging questions like “who will be there this weekend” or “come visit our booth at the concert” to encourage interaction that goes beyond the internet and leads to measurable business rewards.
Give Your Local Social Media Marketing a Boost
With local social media marketing becoming an increasingly important aspect of local advertising some companies have begun seeking outside assistance. Digital Resource, an internet marketing agency, provides local businesses with organic social media growth by managing their company accounts. Using local strategy and a winning formula, our client’s pages grow at a steady pace providing unprecedented access to their customers daily social feed. Request a free internet marketing analysis today to learn what areas your social pages can be improved.
“Taylor Stobie is a graduate of Palm Beach Atlantic University’s Rinker School of Business where he studied Marketing with an emphasis in internet advertising. Taylor brings experience with digital advertising campaigns for large healthcare organizations. His main focus is driving our clients success by maintaining best practices online.”
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