Email marketing is a tactic many marketers use and it’s not going away anytime soon. Why? First of all, email marketing provides proven results. Businesses are able to determine who opened the email, when they opened it, what they clicked on, and where the customer went after they opened the email. But, did you know that a lot of people don’t even read these metrics? Read on to learn more important do’s and don’ts of Los Angeles email marketing.
Don’t: Purchase an email list. The people on your list will most likely unsubscribe or bounce. When you reach a high number of bounces, your email account will be flagged. If you reach a threshold, you will not be able to send your emails.
Do: Grow your list organically. Ask your customers and patients for their email so you can stay in touch with them. They’ll be more likely to sign up to receive emails if you are going to give them something in return. This can be as little as $5 off products or services.
Don’t: Make your new subscribers wait for an update.
Do: Set up an automatic email thanking your new subscribers and informing them of the type of updates they are going to receive. Get them excited to hear from you!
Segment Your List
Don’t: Send a general email to your entire list.
Do: Segment your list! If you received some emails from a specific event, put that into a segment. You also want to make sure you segment your list based on your audience’s stage of the buying cycle. When you are nurturing a customer, you want to send them a different email than when you are trying to convert a lead into a customer.
Don’t: Forget a pre-header text.
Do: Include an enticing pre-header text. This is the text that shows up right under the subject line in their email system, so this should be eye-catching! Make the reader want to open the email.
Timing is Everything
Don’t: Send e-mails to all of your segments at the same time.
Do: Give your e-mails the best chance of being opened by sending out your emails based on your subscriber’s time zones. You’ll have a better chance of your subscribers opening the email if they are receiving it during a time when they are already online.
Double Check Your Los Angeles Email Marketing
Don’t: Get “send” happy and not check your email before you send it out.
Do: Check your emails before you send them out! So many email marketing campaigns are created and sent without double checking the email for typos. Check your title, pre-header, content, footer, images, EVERYTHING. Trust us, your customer will judge you if you don’t.
Don’t: Ignore your email marketing analytics.
Do: Use your email marketing analytics to improve on your future campaigns. Your sent, opened, bounced, and clicks are extremely important! You should analyze this report and determine if any of these numbers are too high or too low. A high bounce rate could mean that the list is outdated. A low open rate may indicate that your subject line was not eye-catching. Use the analytics—they are your best friend!
Want to get started utilizing your Los Angeles email marketing software? Digital Resource is an online marketing agency that can grow your business and get you started with email marketing! Contact us today to launch a customized email marketing campaign for your business.
Jules is an experienced marketing professional from Jupiter, Florida. She has experience in social media marketing, with a unique focus on dental practices. With a Bachelor of Science from the University of Florida, Jules brings professional and creative ideas to the digital marketing field.