Chances are that if you spend time online nowadays, you have seen hashtags used before. This interesting tool came about as a user-innovation but was later adopted by Twitter and other social media platforms as a resource to categorize, search, and group together specific words. Historically, the first time a hashtag was used to categorize tweets was in 2007 with the #sandiegofire. However, since this moment, hashtags have taken Los Angeles social media marketing by storm. Using hashtags on social media is a way for people to easily discover new and related content. But when used improperly, you make the user experience more difficult, which can lead to a negative online reputation for your business. So how do you use hashtags to improve your business’s online presence? Consider these helpful tips to make the most of each hashtag!
Use Relevant Hashtags
This tip should go without saying, but you would be surprised how often this is ignored. Using hashtags to promote your business requires deciding what message you are wanting to send, and following that guideline with every word choice. On most social media platforms, you are allowed 30 hashtags per post. But just because you can doesn’t mean you should use everyone. In the long run, filling your post with irrelevant hashtags will end up hurting your online presence, so choose wisely and sparingly.
Keep Them Short and Memorable
As a general guideline for creating hashtags for Los Angeles social media marketing, you shouldn’t be too long or clever. The purpose of using hashtags as a tool to improve your online presence is for users to organically find your content when searching. While #avocadobacontoast sounds delicious, no one wants to type in that may characters when searching. Consider #avotoast. This is concise, memorable, and easily spoken. Targeting hyper-specific groups with long and difficult hashtags will not do any good for your social media marketing strategy.
Connect Activity Across Multiple Channels
While you shouldn’t spread your energy on social media too thin, it is important for your business to be on multiple social media platforms. Choose platforms that your audience is most commonly using and always deliver quality content. Luckily, most social media platforms recognize hashtags as a way to categorize similar ideas and you can use the same one across multiple channels. While hashtags on all social networks have the same fundamental purpose of content tagging and discovery, the use of hashtags still varies by network. Be sure you are making the most out of each hashtag on every platform you use.
Test Your Hashtags
Chances are you are not going to just happen upon killer hashtag choices without some research and testing. Finding the perfect set of hashtags is a science that requires foresight and planning. Look at commonly used hashtags of businesses similar to yours, and experiment! There are resources available today to assist you in finding hashtags that work. But above all else, this requires trial and error. Be diligent in your research. You will see the results of careful hashtag choices benefiting in your Los Angeles social media marketing.
Do You Need Los Angeles Social Media Marketing Assistance?
Hashtags are such a prominent part of culture today. It’s great you are wanting to learn more about how to use them to promote your business. Knowing how to use hashtags is fundamental to your success on social media! Make sure you are making the right impression by having a devoted team to assist you in your Los Angeles social media marketing efforts.Contact Digital Resource today for your free social media analysis and see what a difference a professional team can make!
With a degree in Marketing Communications from Florida Atlantic University, Jessie is truly a creative thinker. She has a passion for customer service and a background in account-based marketing. Her goal is ensuring the utmost level of professionalism, creativity and support throughout your digital marketing experience.