A website is a crucial aspect to any business. Whether you are an e-commerce company or a restaurant, websites give consumers more opportunities to interact with your brand and business. If you notice that your website is not driving a significant amount of traffic, you may be doing a number of different things wrong. To keep your website up to date and fresh, here are some mistakes to avoid from a Los Angeles web design company.
While you want to get your information out there, consumers do not want to read through paragraphs. Letting customers know you are professional is necessary, however do not bore them with technical terms. Keep information on your website short and sweet. Additionally, make sure the content on your website is easy to understand and straightforward.
Lacks Essential Information
While your website may have an abundance of content, it can lack essential information. This is a huge turn off to consumers, especially if they are new to your business. At the very least, your website should contain your business hours, contact information, and your address. To gain more traction, you can also add plugins for social media.
Not Optimized for Mobile
One of the biggest website mistakes businesses make is ignoring mobile optimization. In fact, mobile devices count for 80% of internet usage globally. With the majority of consumers using their mobile device to find information on the web, your website has to be mobile friendly. If your website does not load or look sleek on a mobile device, there is a high chance consumers will go to competitors.
Improve Your Website with a Los Angeles Web Design Company
Knowing where to start when designing a website can seem daunting. In addition, knowing what to update or change on your current site can be equally as challenging. For a free internet marketing analysis, contact Digital Resource. This Los Angeles web design company will make sure that your website is designed to drive traffic to your business.