Forget your handshake, your Los Angeles web design is the new first impression. Your business’s web design needs to be easy to navigate, responsive on all devices, and provide the information your visitor is looking for. If you don’t think your website is meeting the needs of your customers, here’s how you can improve your website.
Keep Your Los Angeles Web Design Simple
Since your web design is your businesses’ first impression on visitors, make sure your site is aesthetically appealing. In the past, Los Angeles web designs were incredibly complex. Now, keep it simple. Users appreciate a minimal and simple website that is clean and flat. Also, your web design should coordinate with your brand and include similar color schemes.
The simplistic approach doesn’t stop with your color scheme. Visitors should be able to get to any page on your site within two seconds. Don’t give them too many options. For less important pages, put them into sub-menus.
Responsive Web Design
It’s important for your web design to look correct on all devices. While mobile internet usage is high, desktop and tablet internet usage still is the highest for conversions. Make sure your web design responds to the different device’s settings and dimensions. Your Los Angeles web design also needs to allow for users to reach you no matter which device they are using to visit your site. Also, verify that they can call or email you when visiting from a mobile device.
Also, Google is penalizing websites that are not responsive on mobile devices. This is probably the most valuable way in which you can improve your website’s usability. If your Google rankings are not as high as you would like, you should check to see if your website is responsive.
Now that visitors can view your web design easily, it is important to make sure you are providing the information they came for. Your content on your website is there to inform your visitors about your company and the products or services you provide. Make sure you include your company’s important information and make it easy to read.
Remember, when you are writing the content for your website, make sure you are appealing to your persona. Replace “we” and “our” and replace them with “you” and “yours”. Your potential customers what you to meet them eye-to-eye and directly explain how their problems could be solved.
Include Social Share Buttons
Your incredible website offers and content only goes so far if you aren’t giving your users the opportunity to share with their friends. So, add social share buttons! Social share buttons are the small buttons that are on the top or bottom of websites or blog posts. They contain different social media icons and allow the visitor to share directly to the social media channel of their choice.
Keep your visitors’ attention with clear call-to-action buttons throughout the site. These strong, relevant call to actions will help you grab the attention of your website visitors. The CTAS will help increase user interaction while achieving other business marketing goals.
Are you missing out on potential revenue due to your old web design? Catch up with the trend and update your website. Your visitors, leads, and customers will thank you. Call us at 561-429-2585 or contact us today.
Jules is an experienced marketing professional from Jupiter, Florida. She has experience in social media marketing, with a unique focus on dental practices. With a Bachelor of Science from the University of Florida, Jules brings professional and creative ideas to the digital marketing field.