If you had it your way all the time, people would be spending hours on your website right before converting, but unfortunately that’s not the case. People have short attention spans, which can result in a high bounce rate. Only 28 percent of words are actually read on a web page.
Your website needs to hold their attention, because the more time they spend on your site, the more likely they are to buy your product or service. It’s important to look at your bounce rate, which you should strive to make as low as possible. When someone “bounces” from your website, that means that they visited, didn’t interact with anything, and then left. You don’t want that to happen too much, so let’s look at some tips that can help prevent it.
1. Don’t Use Clickbait
You might think that clickbait is a good thing. It drives traffic to your website, so what’s the problem? There’s a big difference between an interesting, catchy title and being outright misleading. Catchy titles are good. They draw the user in by enticing them with something they’re interested in.
Clickbait, on the other hand, is similar to a bait-and-switch tactic. It baits you with the idea of something interesting, but then when you arrive you find out that the promise wasn’t actually found much (if at all) in the content. When it’s used, chances are people will leave your website as quickly as possible.
2. Links and a Call to Action
A great way to keep people on your site is to push the idea to do so right in front of them. Now, this doesn’t necessarily mean shoving things in front of their faces like someone in the middle of the mall wanting to get you to try something. In fact, this type of pop-up strategy, while effective in small doses, could eventually turn people away.
A great way to encourage visitors to stay on your site is through links. Embed links into important text that will take the visitor to another relative location on your website. Hopefully, this will result in a cycle of that visitor continuing to find content that interests them.
A call to action is also very important. Allow people to take action when they’re on your site by providing them with an option to purchase something or find out more. If there’s no call to action, when they are done on that page, they’re more likely to leave your website entirely.
3. Add Photos and Videos
A wall of text is boring. If the first page someone sees on your website is just a plain wall of text, they’ll probably be trying to leave as quickly as they can. Photos and videos add a lot of value to web pages. Here are some of the advantages that come with them:
They make the page seem less intimidating
They give a visual representation of the information presented
Improved Search Engine Optimization (SEO)
Remember to choose your images and videos carefully. Make sure they apply to the content that surrounds it and use SEO tactics when naming them. This means giving them relevant names and alt attributes.
4. Reduce Page Load Time
While sprucing up your website with photos, videos, and other cool features, try not to go overboard. The more you add to a page, the longer it takes to load. Longer load times lead to people leaving the website.
We’ve all been there before. We intend to go to a website by choice or we come across one by chance. The web page begins to load, but it takes forever to show anything. Embracing a bit of impatience, we decide it’s not worth waiting the extra seconds and continue on with our lives.
The age of dial-up internet is over. Your web pages should be loading in three seconds or less. If they don’t, many people won’t even give your website a chance.
5. Break Up Text, Use White Space
Expanding on a couple of our previous points, a wall of text is never a good thing on a website. So, along with photos and videos, you should be breaking up your text with white space, or blank space. It’s simply all the areas on the page with nothing on it.
It gives the visitor’s eyes a bit of a break and makes the content seem less intimidating. You’ll want to find a good balance though. Using white space is a great tool, however having too much of it will make your website look boring and uninspired.
6. Update It
Your website may look great, and it might be perfectly constructed with SEO in mind, but you also need to remember to keep it updated. Make sure everything is still relevant and the information is correct. Things change over time, so you don’t want outdated information on your website. It can easily lead to people becoming confused – and ultimately leaving.
7. Use Analytics
Use Google Analytics or another behavior tracking tool to get a sense of what’s working and what’s not. Are people staying on one page more than another? Are people clicking on your internal links? And maybe most importantly, what’s your bounce rate? Tracking tools provide extremely useful information you can use to make sure your website is built in a way that keeps visitors on it longer, keeping that bounce rate down.
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