Content marketing is essential for your SEO rankings as well as attracting new consumers to your business. However, many marketers make the mistake of pumping out a large amount of content that is not up to Google’s standards. This in turn hurts your search rankings and makes your business look bad. Here is how you can create high quality content to grow your business through Loxahatchee Groves content marketing.
There’s no doubt that people respond to images and visuals. In fact, 81% or users only skim what they read online. For this reason, using visuals in your content is a great way to attract users to your business. Videos, pictures, diagrams and infographics are all great ways to add value to your content and keep readers or viewers interested.
When it comes to representing your brand, originality is key. Producing original content is essential for avoiding duplicate content penalties on Google as well as properly displaying your brand. Maintain the same voice throughout blogs or articles, and get personal with your readers. Additionally, bring your own spin and take time to brainstorm ideas in order to create the best content.
As mentioned, quantity does not always equate to quality. However, there is a sweet spot for creating quality content that will rank high and not bore readers. In order to do this, you must consider the intent of the content. If you are trying to attract mobile users, keep your content short and sweet. If your goal is to rank high and attract links for SEO, aim for around 1,000 words or more.
At the end of the day, quality content adds value to the reader or end user. Content marketing isn’t about advertising your business. Quality content consists of a take away for end users. This can include tips and tricks, statistics or simply entertainment. Coming up with ways to bring value to consumers while representing your brand is often one of the most rewarding parts of content marketing.
Develop Your Loxahatchee Groves Content Marketing Strategy
Producing quality content all starts with a strategy. To assist you with this process, contact the experts at Digital Resource. By creating quality content, you can easily increase customer retention and attract new consumers to your business.