Your business having a social media presence has become essential in today’s marketplace. Doesn’t matter what industry you’re in, everything from dentists to car washes, connecting with your customers on a social level has become the norm. A lot of companies worry, though, about how to effectively manage their business Facebook page. Even though it may seem overwhelming in scary, after you read these three easy tips, you’ll be all set!
Post Everyday, Once a Day
Your business Facebook page is just one of the millions of companies of Facebook. Approximately 41% of all U.S. small businesses are on Facebook! To make sure your followers don’t forget you, you’re going to want to make sure your business Facebook page is showing up in their feeds. The way you do that is by posting interested and shareable content at least once a day. Depending on how many followers you have, you may be able to post a couple more times daily, but you don’t want to overwhelm your fans because that can cause people to unfollow you. A good formula, if you have under 10,000 Facebook likes, is one post daily.
Answer All Engagement
By having a business Facebook page, you are opening a different way for your consumers and potential consumers to connect with you. This will give you a competitive edge because this is the way that consumers want to reach out to you, to ask questions, leave reviews and find out more information about your company. Doesn’t matter what kind of engagement you get on your page, it is very important to respond and let your followers know that you are active and appreciate their connection! As a business you may be worried that you’ll receive negative comments or reviews online, but there are professional and effective ways for handling Facebook complaints. Make sure every review, post, comment and message are answered in some way or another!
Maintain Your Company Info
Not only will consumers use your business Facebook page to connect with you, but they will also use it as an informational hub! Your profile should be completely filled out, every section completely answered. Not only will it help your potential consumers get the information they are looking for quickly, but it will also help your search engine optimization (SEO). Search engine algorithms are taking into account social signals to rank your business online. Not only will your SEO in general benefit from having your profile completely filled out, but your local SEO will get a boost as well! Having a good profile picture and cover photo are also important parts of your profile, because this will play into your brand image!
Managing a business Facebook page is a lot more than just posting every once in awhile. It takes time and testing and optimizing posts, but it is possible! If you don’t have time or have any questions about what you should post or not, contact our social media marketing team today! We are internet marketing professionals ready to answer any and all of your social media questions!
With a business degree from Florida Atlantic University, Julie has years of experience advertising and marketing for several businesses including real estate brokerages and photography companies. She brings her background in writing, graphic design and communications, as well as her experience in the field, when assisting clients with their internet marketing needs. She treats every client with the upmost level of professionalism and care, ensuring everyone who works with Digital Resource has a smile throughout the process!