People are constantly relying on Google for their map tool. It’s undoubtedly one of the most useful tools Google has given to the world. However, it’s much more than a means of getting around without resorting to folding paper maps. It’s an incredibly powerful marketing tool. If you want to rank better in local Google searches, there is one simple tactic: Google Map Optimization in Chicago.
What Exactly Is Google Maps Optimization?
In a nutshell, Google Maps optimization is the process of using Google Maps’ functionality to make your business easier to find. Of course, this can be very useful for large companies. However, it’s even more important for small businesses. Google maps isn’t just about visibility—it’s about positioning. If used correctly, Google Maps Optimization in Chicago can play a crucial role in your digital marketing strategy.
What Is the Point of Map Optimization in Chicago?
The ultimate objective is to achieve as high a placement in the local business result listings on the Google Maps results on relevant Google search engine results page. The physical location of your business will determine the first Google Map listing. With search volume increasing on cell phones, this type of search is becoming a lot more common. Google prioritizes their map listings based on the user’s location. The first position listed will be the closest and most prominent. In addition, there are other options listed as well.
Although proximity based Map results are common, they’re not the only type of results offered by Google Maps. Not every user has location data enabled on their mobile device. In this case, “ranked” Google Maps results are generally shown. These results appear on searches for a business of a certain kind in a given location.
Google Maps Optimization Checklist
Many businesses claim their listing. However, they only register using very brief information. This results in far less visibility and an overall poor Google Maps ranking. Here’s a checklist to improve your Map Optimization in Chicago.
Use Complete, USPS-Approved Address Information
Specify Which Areas You Service—think pizza delivery services
Get Your Google My Business Listing Verified
Embed a Google Map on your Contact Page
List Your Business Address and Phone Number on your website
Check ALL Categories Relevant to You
Include (and Optimize) Photos in Your Listing
Seek Customer Reviews
If you have gone through the checklist and updated the information and still notice your rankings are low, then you might need to have your business cited more. You can do this two ways:
Where are your competitors ranking? Do a search for their business and see if they come up in a directory that you’re not in. If you’re not in, add your business.
Take advantage of our marketing specialists.
If you’re looking for some assistance with your Map Optimization in Chicago, our experts are here for you! Our internet marketing specialists would be happy to manage your campaigns. Contact us today for a FREE internet marketing analysis!