Have you recently searched for your business on Google and had a difficult time locating it? That is most likely because you aren’t utilizing map optimization in Jacksonville. In that case, your business is most likely not ranking on the prominent pages. The days of searching for businesses in the Yellow Pages are over. People are now searching for your business using Google and other search engines, so you want to be sure that your information is readily available. Keep reading to learn how map optimization can assist your business.
What is Map Optimization in Jacksonville?
Since Google is the most dominating search engine, it should be a top priority. If you have not already listed your business with Google and its Local Business Center, you need to do so ASAP. It’s estimated that 1 in 3 customers will do a local search on the phone before visiting an actual store. These people are likely looking for practical and valuable details about your company that they will use in the decision-making process on whether or not they will visit your place of business. Not only will local search optimization ensure that customers can easily get details about your physical location, but it also increases search results for your business.
What Does NAP Stand For?
NAP stands for three important details of your business: Name, Address, and Phone number. NAP is an extremely important factor for map optimization in Jacksonville. Local customers can only find your business if these details are available to them. For the listing to be effective, information should be filled out to the best of your ability. According to a survey by ConstantContact, only 51% of business owners update their NAP details online. Basically, the more consistent you are on updating your NAP details, the higher you’ll rank in comparison to your competitors that are not listing their information.
How to Build Business Credibility?
It’s a proven fact that good reviews can ensure that your business gains a significant spot in search results. Search engines like Google are supportive of this matter and encourage business owners to ask their customers to leave positive feedback and reviews. This technique will allow you to stand out among similar sites that have fewer reviews. Generally, when you search a company and see their Google map, there is a section for reviews in the same area so it’s important that your credibility is high. Most customers inherently trust reviews that have come from other customers as opposed to advertisements they may see. You can encourage your customers to leave reviews in the following ways:
Ask your visitors to give feedback on Google after a purchase is made or during regular conversation.
Use your Google+ platform to ask customers to leave reviews.
Include the URL for your Google+ page on business cards, brochures, and newsletters.
Map optimization in Jacksonville has one main goal: to attract local customers. Whether you’re looking for people visiting from out of town or people that live in the area, you want everyone to see your company in the search results. If you are a smaller business or company, it can be a little difficult getting to the top position in the search engines.Luckily for you, at Digital Resource we have an advanced team of marketing experts. Contact us to ensure your business comes out on top.