What exactly is the purpose of map optimization in Los Angeles? For starters, it allows businesses to show up on the map. Businesses can also outrank their competitors on the map making them the most desirable choice. These map results show up when users search for specific products/services in a certain geographical region. For instance, when users search for ‘best pizza restaurant in Los Angeles’, they will see three restaurants pop up on the first page on the map between the advertisements and organic search results. People rely heavily on Google maps to find the answers to their most pressing questions. Of course, by implementing map optimization in Los Angeles into your marketing strategy, your business will see many benefits. Here are a few advantages:
Map Optimization in Los Angeles Is Cost Effective
Google has developed a way for businesses to stand out: Google My Business. In an era where Google isn’t just a noun, but a verb, it’s important to improve how your business appears on Google. The Google My Business listing gives potential clients easy access to all of your important information with the click of a button—at no cost to you. It also gives your customers an inside look at your business by giving them pertinent information regarding your business.
Claiming and Optimizing Your Google My Business Profile
When you appear on the maps, you are one click away from getting a phone call or having them visit your website. It’s important to ensure that your phone number and website links are included in your Google Business listing. That way, you will make it easier for users to get in touch with your business. Many business owners don’t realize is that anyone can fill in that information. That includes your competitors. Additionally, it’s extremely important to login into your Google My Business dashboard regularly. You’ll want to ensure that no one has attempted to make any unwanted changes to your listing.
Improved Search Engine Page Ranking
Map Optimization in Los Angeles focuses on local searches. That means the competition for a local business on Google Places would be restricted to the other business only within the locality. Furthermore, That does not include the entire region, city or state. This means that there are better chances of your business ranking at the top of the search engine page for your category and location. Of course, if your business has different branches in different locations, make sure that each branch has a separate Google Places page with the location’s address and phone number.
Using an all-inclusive administrative dashboard, brick and mortar businesses can attract attention online from a local audience. If your business has yet to create a Google My Business listing, you are missing out on a great opportunity. Map optimization in Los Angeles can benefit your business greatly and we highly encourage taking advantage of it. If it seems overwhelming, we have a team of experts that are happy to set up a listing for you. Contact us today for a free internet marketing analysis!