In order to start getting seen by customers on Google Maps, your business needs a Google My Business (BMB) profile. The GMB tool represents a huge opportunity for your company to really stand out. You can provide information that customers require and craft a more personalized experience for the person looking at your online listing. Here’s what you need to know to start using GMB to perfect maps optimization in Boston for your business!
6 Ways to Optimize Your GMB Listing
Verify Your Business – The first step to better maps optimization is claiming your business. Verification typically takes less than a week. During this time, Google will send you a verification postcard. Once you receive the card in the mail, you will need to use the enclosed code to verify online. Then, your business will officially be live on Google Maps.
Name, Address, and Phone Number – It sounds obvious, but it’s important to check that you have all of these details input exactly as they should be. Furthermore, make sure to review this information on a regular basis as anything changes.
Categories and Attributes – Choose the primary category for your listing. Also, add any other relevant categories to enhance your chances of appearing in search results. Then, add all of the relevant attributes.
Add Images – Many businesses make the big mistake of leaving the image section blank. Make the most of your profile and add your own pictures to showcase your business and location.
Include Your Hours – Update your opening hours and be sure to revisit them if you change things. If you neglect this section, you will wind up frustrating customers if they show up and you’re closed.
Strive to Get Reviews – Get into the habit of asking customers for a Google review as this will help you appear higher up on search result pages.
Do You Need Assistance with Maps Optimization in Boston?
If you want to be seen by more customers, Digital Resource can put your business on the map. Our online marketing agency has extensive experience with SEO and what it takes to bring in online leads. Contact us today for a free marketing analysis of your business and its maps optimization and see what our services can do for you!
Tayler is a graduate from Florida Atlantic University where she studied multimedia journalism, English, and psychology. She brings extensive writing knowledge to our team and over ten years of customer service experience. Tayler is ready to provide businesses with quality content that helps to build consumer satisfaction and rapport.