With so many people and companies using Google Maps, it is extremely important to make sure your business has a presence on it. Here are two great reasons why you should update your company’s map information.
See what your customers are saying.
Most companies solicit testimonials from satisfied customers after a service or transaction has been completed. This information is often featured on the website and in promotional material but never gets added as a Google Review. This is an important step in enhancing your maps ranking because Google wants to provide search results of the highest caliber. While opening your business for Google Reviews can be scary (because there is no way to control bad reviews) the potential upside is huge. Consider sending the reviews link from your maps listing to key clients and customers and ask them to leave a glowing review. Even a handful of positive reviews will serve as a launching pad for your ranking.
Embed a Google Map
Make it even easier to find your business.
It may seem strange, but another way that Google determines whether the information provided in your Google My Business account is accurate is by whether a Google Map is embedded on the company website. Most companies will use the embed feature on the contact or location pages of their website. Please note that Google used to make embedding maps on websites a free service, but they recently announced there is a cost for using the API. It appears there are different pricing tiers based on the Google Maps features you want to include on the site.
Maps Optimization in Highland Beach
Digital Resource is here to help you get your company off the ground with Google Maps. Call today if you have any questions about our range of services.