Having your maps optimized can make your localized strategy even more efficient. Help customers find you with these two big tips to get you rolling.
Increasing visibility is crucial.
The recent search results change at Google not only displays the regular organic search results but if there are local business listings that are relevant to the requested search they are showing up above the fold and tend to show more results than the organic website results. The local business listings results are also interesting in that they show quite a bit of information to a local customer or consumer. Of course, the basic information like business name, address, phone number, telephone number, website link and location on the map is pretty standard. However, the number of customer reviews and the average star rating is prominent to the person searching. Translated this means the local customer or consumer very quickly sees if they want to even click on your local business listing or call you.
Getting the word out around town.
First of all, a local business is not a small business. We have to keep in mind that national chains with local presence are also dependent upon the local economy for their revenue. So, it doesn’t make a difference if you’re as large as a Target store or as small as a local florist, local business listings will benefit any size business. Secondly, the recent change at Google is a telling sign that this is related to both Business-To-Business (B2) as well as Business-To-Consumer (B2C). If you think that B2B won’t have its customer posting reviews, then you are in for a surprise. Also, a B2B business that requires revenue from the local marketing should equally be tapping into local business listings like a B2C business.
Maps Optimization in Hypoluxo
Maps Optimization is one of the many services offered here at Digital Resource. Call today if you have any questions for us.