Marketing Consulting | Improving Your Video Ads

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One of the hardest parts of using video ads is getting them to reflect the value of your company. Here are some tips to help you do just that using some helpful processes for increasing production value.

Targeting

Get your videos where they need to be.

One of the most useful parts of sharing video ads to your social media accounts is the ability of these sites to target your video ads based on interest. This way, your video will be shown to those who would be the most likely to take an interest in the subject matter of the video. Having millions of users already on these sites means you have a lot of potential with a large built-in audience.

 

Keyword Optimization

Find the right audiences.

Keywords are incredibly important to any video you use your advertising your business. Keywords help social media and search engines determine how to categorize and list your content. This way you can optimize your content to show in the most effective and desired areas rather than relying on word of mouth.

 

Production Value

Take your time and make it the right way.

Production value is incredibly important for video ads because it can make a big difference in how your company is viewed by first-time visitors and the perceived value created. A high production value video with good lighting, background, and editing will make your brand seem much more valuable and established compared to a promotional video filmed on a phone.

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Digital Resource is here to help you get your business off the ground with our editing techniques. Video production is a huge part of our strategy. Give us a call today if you have any questions.

Tyler was born in Ocala, Florida, and raised in Miami. Tyler has earned a bachelors degree in English from Florida State University, and is an Internet Marketing Specialist for Digital Resource. As an experienced musician and writer, Tyler has a wide range of abilities to bring to the table in the most professional way possible.

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