Videos are largely becoming essential to promoting your business online and for the future. As a marketing video company, we know the importance of securing a great digital future and attracting your audience!
What are the Buyer’s Stages?
In the first place, the awareness stage involves the buyer needing a solution to an issue they have. In your video, try incorporating this solution within the first 30-60 seconds of your video. You can also use how-to videos to teach your audience how to resolve their problem with your company only.
Moreover, the next stage is consideration. This means that the buyer is looking at other options in resolving the issue at hand. For example, you can implement longer explainer videos and product demos accordingly. Most importantly, we recommend adding testimonial videos to persuade them to buy your product or service.
Finally, try to influence the buyer’s decision by using FAQs and CTAs. These aspects will reassure their decision and provide them with peace of mind. Make sure that the CTA is large and said or noted multiple times throughout the video. Plus, the buyer wants to feel confident in their decision to buy their services directly from you!
Do You Need a Reliable Marketing Video Company?
All in all, it is important that you are staying on top of the latest tips and tricks to get your video marketing on its way to success. That’s why we are your leaders for ensuring the best and brightest future for your company. Video is the future of receiving sure-fire results that are vital to you. We are your experts for everything digital! Contact us today to set up a consultation with one of our in-house digital marketing consultants!
Tapkannia is a graduate of Florida International University with a B.A. in Political Science and a minor in International Relations. She enjoys being a part of a team working on media and digital marketing strategies. She finds solace in the written word and producing quality content.