There are countless outlets of social media available for businesses, but by far marketing with Facebook is the most used. 72% of adult internet users use Facebook, and around 81% of shoppers conduct online research before buying. With all the possibilities Facebook offers with a business profile, it is imperative your company is making the most of this. Just having a Facebook page is not enough, you need to be using it correctly! Read on to see if you’re making any of these mistakes in marketing with Facebook!
Successful Marketing with Facebook is NOT Overposting
While it’s wonderful you have great content that you want to share with your audience, less is more. Maintaining an active presence on Facebook is the key to success, and you do not want to over-do it. Your audience does not appreciate being spammed with information constantly while scrolling through news feeds, so take this into consideration. Facebook suggests that brands posts daily, and overposting can have an adverse effect on engagement. It is better to post one quality post a day, than two decent ones. Even if you are not posting constantly, you can maintain your presence with ‘liking’ or respond to comments, so be sure to stay active!
Shorten Your Updates
Research shows that posts with 100-250 characters get 60% more likes, comments, and shares than a post with more content. An oversaturation of content isn’t appealing to read and is off-putting to your audience. Companies should focus on getting their message across with the fewest words possible to ensure they capture the customer’s attention quickly. The purpose of Facebook is to make this process simple for your customers. Too many words begin to feel like work, and no one wants that!
Don’t Forget to Be Social
The beauty of social media is the ability to have a two-way conversation with your customers. Having dialogue available 24-7 creates a transparent image of your company, and your audience will take notice. While Facebook is excellent for receiving feedback from customers, companies should also respond to their audience in a timely manner. When users ask questions, answer them, and do it quickly. Be grateful for any comments you receive, care for your fans and make sure that you are engaging them in dialogue. The best you can do is be sincere and helpful. Companies should strive to build relationships with Facebook, rising above simply selling a product.
What is Your Strategy?
By now it is understood by companies that they need to have a social media presence, and someone to maintain it. However, many companies lack a strategy to drive engagement from this new marketing outlet. If your company is unsure of what they are attempting to accomplish, you can bet you aren’t going to be very successful. The best place to start is the overall marketing strategy of the company. As an offshoot of your main marketing focus, marketing with Facebook should complement your broader marketing goals. It’s imperative to have a strategy that is well thought out and presents your message in an engaging way.
Facebook has tremendous potential to elevate your business’ presence online if used correctly. The ability to create and nurture relationships instantly with customers is an irreplaceable asset, but it requires constant upkeep. Get the most out of your marketing for Facebook by contacting Digital Resource today! We are your social media experts of South Florida, and would love to help your business grow!
With a degree in Marketing Communications from Florida Atlantic University, Jessie is truly a creative thinker. She has a passion for customer service and a background in account-based marketing. Her goal is ensuring the utmost level of professionalism, creativity and support throughout your digital marketing experience.