78 percent of consumers research products and services online before buying. Now content marketing may not translate directly to sales. However, it will lead to increased leads and brand awareness, which will eventually lead to sales from loyal customers. What does your content marketing strategy need in order to guarantee success? Keep reading for the essential qualities.
3 Qualities Your Miami Content Marketing Strategy Needs for Success
The first thing businesses tend to think of when forming content marketing campaigns is how to make their content compelling. While there are many ways to elicit action from your customers, the rule of thumb is to try hooking them in the very beginning of your content. Include an important and promising introduction into your blogs, videos, etc. that piques your customers’ curiosity by hinting at what they’ll gain if they continue reading.
When hooking your consumers, it helps to use cultural triggers. For example, if you are targeting a specific age demographic, use relatable pop culture references from that era to connect with them. Keep them interested throughout the content piece by telling stories. Humans are emotional beings that retain information best through story-telling techniques. For example, we’re more likely to remember events leading up to space exploration rather than the year we landed on the moon.
You can produce a “how” blog on a product or service you offer or an “about us” video of your business behind-the-scenes. But no matter what your content is, it should be informative and purposeful. Aim to answer some sort of question. Your content can answer how to use a product, how your company came to exist, why your customers should use your services, and so much more.
It also helps to be timely. Discussing a current issue or trend and informing your consumers through your content can be extremely beneficial. By keeping others up to date on how your business fits into the current fold, you stay relevant and enforce engagement with your brand. In terms of content, your business should attempt to break down current industry trends and address your audience’s needs.
When producing content, know that you are trying to create something that gets a genuine response from your audience. The more connected your audience feels to your content, the more they will be driven to share it with others.
One great consequence of successfully engaging your audience is the gain of user-generated content. When you compel others to not only take in your content regularly but also produce their own posts featuring your business, your company gets shared even more. Another result of successful engagement is better Google rankings for your business. If you provide content that sparks a flurry of comments, search-engines realize your post is important.
Engage your audience by producing content in layers. For example, build on blogs that have been posted by producing accompanying videos. Look to turn a single video into a series. Building on content causes it to share heavily on social media to drive even more engagement.
When concluding content, try leaving readers with questions. Just as you aim to answer a question with your content, encourage your audience to respond back to you. Ask simple questions about how they intend to act on the tips you’ve shared in your content or what they plan to do with their new product from you.
Are you ready to start generating superior content for your Miami content marketing strategy? Contact Digital Resource for a free marketing analysis and more ways to make your content stand out! Let our dedicated team provide the support your business needs to be successful online.
Tayler is a graduate from Florida Atlantic University where she studied multimedia journalism, English, and psychology. She brings extensive writing knowledge to our team and over ten years of customer service experience. Tayler is ready to provide businesses with quality content that helps to build consumer satisfaction and rapport.