Because of the constant emerging technologies, the marketing climate is ever changing. Therefore, as a marketer, it may feel difficult to keep up with the changes and current trends. It’s crucial to stay ahead of the curve in order to keep up with the competition and to explore new marketing strategies. Below are a few digital marketing trends you can expect to see in 2018. Also, for assistance with your digital marketing, contact our Miami digital marketing company today!
Artificial intelligence continues to develop and advance, making it a major contender in marketing in 2018. AI is a way to predict what the consumers want to buy/ see. Therefore, AI can assist marketers in the pursuit of giving consumers a personalized marketing experience, through email marketing, push notifications, and content recommendations.
Research shows that consumers react positively to live video from a brand or company. Live video will continue to grow in popularity in 2018. All relevant social media platforms now allow live content. So, if you are not utilizing live content yet, this might be a strategy to consider in 2018.
Research shows that by the year 2020, over 50% of search will be voice-based. so, as the technology improves, this strategy will gain popularity. Therefore, soon your content will need to be optimized for voice search. Yet another current trend to consider adding to your strategy.
Miami Digital Marketing Company
Are you marketing strategies up to date with the latest trends? Your digital marketing strategy must cater to your unique business, and be relevant to today’s marketing landscape. Need assistance creating a strategy for your business? OurMiami digital marketing companywould be happy to create one for you. If you want your business to grow,contact us today to begin building your digital marketing strategy.
81% of U.S. users have at least one account on social media, and over 50% have more than one. More than 80 million small businesses have Facebook Pages. Instagram ads can potentially reach over 849 million users. Social media has arguably experienced the most growth of any digital marketing strategy. Its impact on business growth […]
69% of potential employees won’t apply to a business that has a bad reputation 92% of consumers read online reviews before deciding to engage with a business 85% of people think online reviews are as valuable, or more, than personal recommendations Your personal reputation isn’t so different from your business’s reputation online, except that online […]
87% of industry professionals say they use video in their digital marketing strategy 92% of marketing professionals are able to make videos with assets they already have Video content marketing can increase brand awareness by 54% Video is currently dominating content marketing trends. It’s been shown to give a huge boost to lead generation, conversions, […]
35% of the workforce in the U.S. is made up of Millennials, the largest generation represented 70% of Generation X would rather work independently than collaboratively, and they have earned the most college degrees (35% over Millennials at 19%) Generation Z now accounts for 5% of the workforce Part of managing a business and creating […]
Content marketing is less expensive than paid advertising by 62%, and creates three times as many conversions Voice search is an increasingly growing industry, expected to earn over $40 billion by 2022 53% of marketing strategies utilize interactive content to generate leads 2019 was a big year for the digital marketing game. Google released its […]
Over 70% of marketing strategies miss out on optimizing ads with customer behavioral data 53% of content marketing uses interactive content to generate leads 27% of marketing professionals find budgeting costs to be the most challenging What do job interviews, investor pitches, and digital marketing strategies have in common? It’s not hard to spot. If […]
Have you created a new blog? That’s great! But creating the blog is only half the battle. You also need to get traffic to it. It is useless to develop fantastic content if no one gets to read it. So it is essential to look for ways on how you can increase traffic to your […]
When you do simple research for the top web design resources and tools, you’ll be flooded with hundreds of ideas. From one side, it’s great because you get a chance to find a tool designed specifically to help you out. From the flip side, the decision-making process can last for hours and even days. So, […]
As designers and developers, our web team always works to put themselves in the shoes of the intended audience. So, when a local criminal defense attorney with 35+ years of experience came to Digital Resource for a website revamp, we had our work cut out for us. The Problem Our goal was to redesign and […]
The Problem 0 to 100? Try 1000 to 1! A local home services company was building beautiful outdoor kitchens for luxurious, tropical homes. What they were not building was a successful SEO strategy that would bring in more business. The Strategy Let us paint you a picture. This company could not be found in the […]