Research shows that over 3.7 billion people use email around the world, and that number is predicted to grow even larger in 2018. But, there have been false predictions in the marketing industry that email marketing is a dying strategy. However, it seems to be more relevant and powerful than ever. In fact, 59% of marketers say email is their most effective channel. Below are just a few email marketing trends you can expect to see in 2018. For help with your businesses email marketing strategy, contact our Miami email marketing company today!
Interactive emails are a sure way to increase engagement rates. By adding image galleries, sliders, buttons, quizzes, search bars, and surveys, you give your customer a fun and engaging experience. In fact, studies show that 27% of markets believe that interactive email made a positive impact on their email marketing strategy.
Emails with Just Text
An email marketing trend to look out for in 2018, is plain-text emails. So, this simplistic strategy has proven to be more effective than HTML emails. Some of the benefits include higher deliverability rates, higher email open rates, and increased engagement rates. Also, they are easier to format for mobile.
Making Mobile a Priority
Mobile devices have been winning in popularity over desktop devices for some time now. So, it’s time to design your emails for mobile first. 54% of emails are opened in mobile. Therefore, making your email marketing optimized for mobile is now considered a must-have when It comes to your email marketing strategy.
Miami Email Marketing Company
Email marketing is an efficient way to connect with your current customers and build relationships with potential customers. So, don’t miss out on an effective email marketing strategy! If you think you need some assistance in setting up your email marketing our Miami Email marketing company is here for you! Our internet marketing specialists would be happy to manage your marketing efforts and manage the campaigns. Contact us today to get in touch with one of our experts!