Research shows that over 3.7 billion people use email around the world, and that number is predicted to grow even larger in 2018. But, there have been false predictions in the marketing industry that email marketing is a dying strategy. However, it seems to be more relevant and powerful than ever. In fact, 59% of marketers say email is their most effective channel. Below are just a few email marketing trends you can expect to see in 2018. For help with your businesses email marketing strategy, contact our Miami email marketing company today!
Interactive emails are a sure way to increase engagement rates. By adding image galleries, sliders, buttons, quizzes, search bars, and surveys, you give your customer a fun and engaging experience. In fact, studies show that 27% of markets believe that interactive email made a positive impact on their email marketing strategy.
Emails with Just Text
An email marketing trend to look out for in 2018, is plain-text emails. So, this simplistic strategy has proven to be more effective than HTML emails. Some of the benefits include higher deliverability rates, higher email open rates, and increased engagement rates. Also, they are easier to format for mobile.
Making Mobile a Priority
Mobile devices have been winning in popularity over desktop devices for some time now. So, it’s time to design your emails for mobile first. 54% of emails are opened in mobile. Therefore, making your email marketing optimized for mobile is now considered a must-have when It comes to your email marketing strategy.
Miami Email Marketing Company
Email marketing is an efficient way to connect with your current customers and build relationships with potential customers. So, don’t miss out on an effective email marketing strategy! If you think you need some assistance in setting up your email marketing our Miami Email marketing company is here for you! Our internet marketing specialists would be happy to manage your marketing efforts and manage the campaigns. Contact us today to get in touch with one of our experts!
97% of businesses use social media to reach their target audience People are spending 20% more time in apps daily due to the COVID-19 quarantine 55% of adults in the US are getting Coronavirus news from social media In a world being rocked by quarantine and social distancing, people are looking to online sources for […]
By Sunday, March 22, 24 out of 50 cities most affected by COVID-19 faced significant cut hours for hourly employees according to Homebase By March 29, more than 50% of businesses were not operating in major cities: Las Vegas, Pittsburg, and San Fransisco (Homebase) Content marketing generates 3x as many leads than paid advertising and […]
22% of remote employees say their biggest problem is shutting off from work, while 19% say it’s loneliness A survey reported 65% of employees are more productive working from home than at the office 86% of employees say working remotely reduces stress In the wake of COVID-19, companies that are letting their employees work from […]
6% of the US workforce works remotely at least half-time or more. 21% of people working remotely think the biggest struggle is loneliness. 21% of others working remotely said the biggest struggle is collaborating and communicating. As the effects of the Coronavirus progress on the nation’s economy, working from home has been the saving grace […]
COVID-19 earns around 20 million social media mentions a day Global social media usage has grown by nearly 50% since the Ebola epidemic in 2014 Brand awareness ads are a cost-effective way to keep companies front of mind There no other way to say it – it is a scary time to be a marketer […]
87% of businesses have been using video as a marketing tool since 2019. 42% of customers prefer live chat than email (23%) or social media (16%) as a customer service tool. 87% of people prefer watching content online over TV if it means getting behind-the-scenes content. It’s definitely a trying time for all of us. The current […]
65% of digital marketers plan to raise their influencer marketing budgets in 2020. 89% of digital marketers think return on investment (ROI) from influencer marketing is comparable or better than other strategies. Now in 2020, Instagram ranks #1 for the most influencing social media platform, and it is the most used platform for influencer marketing. […]
WEST PALM BEACH, March 18, 2020 – Inc. Magazine announced that Digital Resource is no. 30 out of 250 on the first-ever Inc. 5000 Series: Florida ranking of the state’s fastest-growing private companies. With a 395 percent two-year growth rate between 2016 and 2018, the company is honored to be recognized on such a prestigious […]
81% of digital marketing professionals say interactive content is more effective than static content in grabbing attention. Interactive content generates twice as many conversions as static content. 88% of digital marketing professionals say interactive content helps them stand out against competitors. The way technology keeps evolving, more and more innovations are being made that make […]
Only 17% take advantage of landing page A/B tests to drive conversion rates. Nearly half of digital marketing experts say they test different subject lines to strengthen their email marketing. 71 percent of businesses run two or more A/B tests per month. Looking for ways to improve performance on your ad campaign? Maybe you’re trying […]